Editor’s Note: The IA Summit is three weeks away. Register today using our special discount code uxbooth. Last week we highlighted co-chair Nathaniel Davis’ take on the 2018 IA Summit theme, convergence. Today we have a different view from co-chair Coco Chalfant.
As we considered the theme for IAS18, I kept coming back to the thought of how our lives and social interactions have changed over the last two decades. It’s possible that the convergence of technology, human activity, and societal norms is affecting our physical and social behaviors. And as information architects, we have the responsibility and skills to affect positive change in society with our designs.
Changes in Social Behaviors The advent of social media and how humans access, process, and transmit ideas with each other has changed dramatically in the last 20 years. Sharing information with a best friend, in the 1990’s, meant using a traditional landline telephone to place a call and hoping that they were available to..
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Within the user experience community, there’s been an increasing push toward finding individuals whose skill sets extend beyond those of a typical UX designer. Specifically, businesses are looking for leaders who can carry a project from initial design to front-end development.
These leaders are called full-stack UXers.
But when it comes to filling this in-demand position, there’s not a lot of clarity about what qualifications a full-stack UXer should bring to the table – or how to find them.
What is a full-stack UXer? Perhaps the best entrypoint into understanding a full-stack UXer is to explain what they are not. Contrary to what the title might suggest – and what certain job postings may unrealistically demand – the role doesn’t call for someone with a deep mastery of every part of the design trajectory. In practice, there are very few UXers who are as skilled in programming languages as they are in pixel-perfect design.
While full-stack UXers don’t need to have in-depth experie..
Every month companies in the United States spend billions of dollars on market research, competitive analysis, customer segmentation studies, and the like. The goal is essentially to answer a single question: “What should we build and how should we market it to be successful?” They spend days analyzing their spreadsheets filled with the data from these studies, dictate a list of features to be built, and hope they are successful. What is the result?
About 95% of new products fail.
The sad thing is, you do not have to guess. In Part 1 we talked about Jobs To Be Done and how understanding what Jobs a customer is looking to hire a product to do, the drivers that influence the job, the current approaches they take to accomplish that job, pain points that exist, and what competition is out there can help you understand the circumstances around the Job and ensure you’re solving the right problem.
Today we’re going to discuss an often-heard but not-so-often understood principle: Shared Unders..
As more and more companies recognize the value of design thinking, the hiring surge within the design industry continues to gather speed. Over the last five years alone, some of the biggest names in tech have ramped up their recruiting efforts to nab more designers. IBM, for example, has increased its designer-to-developer hiring target from 1:72 to 1:8.
Designers are hot property, but what exactly are recruiters looking for? As engineering, design and development become increasingly intertwined, it seems that hiring managers are making a beeline for one type of designer in particular: the hybrid.
Hybrid designers, otherwise known as designer-developer unicorns, are not only masters of wireframing, user testing and visual design; they can also pack a punch in the programming department. For companies big and small, these kinds of designers are a major asset — and it’s not just about killing two birds with one stone.
Designers who can code are fast becoming the not-so-secret sauce for c..
How to be more concentrated, create better products and be a better colleaguePhoto by Rob Bye on UnsplashConcentration was not much of a topic 20 or 30 years ago. Most people could easily focus on page-length articles without pictures or infographics. This is hard for us since we are constantly bombarded with information about all sorts of channels and devices. The new media takes our attention almost uninterruptedly and our impulsive brain is helplessly exposed to the many stimuli.
Attention is the new currencyPhoto by Youssef Sarhan on UnsplashThe digital world is brilliant!(?)The countless positive achievements of the digital age are undisputed. The only problem is that our brain has not yet learned to deal with the modern flood of stimuli. When we’re not in a workflow tunnel, our brain constantly scans the environment for new stimuli and pounces on any interesting information. Nowadays we are constantly receiving new messages over the smartphone and the internet, so our brain absor..
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