Thoughts and articles about design, digital era and more…
Editors Note: This is an excerpt from InVision’s Enterprise Design Sprints Handbook, which highlights the methodology behind successful design operations.
The original design-sprint format popularized by the Google Ventures team has been interpreted by some as a one-size-fits-all model. This was never the intention, and it’s definitely not the case for enterprise-level projects. Although UX, design and product teams have adapted sprints to find new applications for its prototyping value, it can’t be used in every situation.
Below are some situations in which a design sprint is not useful for enterprises. (It’s worth noting that this list is specific to enterprises. In some startups or small innovation groups, a design sprint might be the appropriate tool in these situations.)
For small iterative changes to an existing feature(s) If you have an established product and you’re making small iterative updates, a design sprint is going to be too much tool. Rather, use one of the many exer..
The future of good government hinges on content strategy.
This is important for everyone to understand because not just government employees and consultants who work with dot-gov websites are affected by the way agencies deliver content. Ultimately, content planning, organization, usability, and governance for online systems — and the human-to-human interactions they facilitate — affect the lives of people who use them every day. If the content strategy is bad, so goes the citizen experience.
We all can relate to the need for governments to deliver a better customer experience, whether it’s getting the right envelopes in your mailbox or connecting veterans with healthcare commensurate to their selfless sacrifices.
And while content strategy alone can’t fix broken business processes or improve the quality of healthcare, it’s absolutely critical to helping citizens locate, understand, and connect with public services. It’s a tool to help government employees better deliver the right i..
The median salary for UX professionals is $95,000, according to the just-released UXPA Salary Survey. The survey is conducted every few years and shows both the progress and evolution of UX industry careers.
Results of the 2018 survey indicate:
A greater number of professionals entering the field. More representation outside of the U.S. An increase in jobs in the Southeast and Pacific Northwest. More UX professionals holding senior-level, supervisory roles. A closing of gender-based salary gaps. UX salaries by role A variety of different UX professions were represented, and respondents were able to select multiple titles. “User researcher” was the most popular job title: it was selected by more than half of respondents (56%).
Overall, job titles that include “manager” (department or team) appear to have the highest median salary ($130,500).
This is followed closely by instructional designers. Product managers, technical writers, and technical analysts follow, after a significant de..
At the start of a website project, it’s best to run a discovery phase to not only understand project goals but also to learn about users and customers to help ensure a successful launch. The kickoff meeting for this discovery is equally important. Whether it’s an agency working with a client or an in-house team working on their own website, getting together for kickoff and discovery is a chance for teams to understand the purpose of the organization. It also is where teams can start as they mean to go on, with effective and successful collaboration.
When should you run the kickoff? Ideally, the kickoff meeting should happen before teams and collaborators start a project as it helps set shared expectations.
Half a day is the minimum time required. This allows three to four hours in which to talk through the project goals, discovery tasks and research, ask questions, clarify client/team requests, and challenge assumptions. If blocking out an entire morning or afternoon isn’t feasible, ..
Editor’s note: Samvith Srinivas is a speaker at the 2018 IA Summit this week in Chicago, Illinois. This article is based on his talk. There is still time to register and save with discount code uxbooth. The cumulative effect of digital products created today have unintended consequences around the world. In South Korea, the government has set up internet addiction rehab centers, India reportedly has the highest number of selfie deaths in the world, and, in 2015, 3,477 people died due to distractions from handheld devices in the US alone. Research shows that our cell phones are distracting us in more ways than one.
Notifications on cell phones negatively affect task performance on complex tasks. The mere presence of a cell phone is shown to distract from task performance. These are the kind of tasks (e.g., create a wireframe, write an email) that most people do as part of our daily lives. These distractions are having negative effects on our health and happiness. In order to make up fo..
The 2018 IA Summit is a week away. It’s time to set your schedule and get ready for five days of learning how to face the challenges of designing and managing user interfaces and information environments.
This is your last chance to register and save with the discount code uxbooth.
Breaking Through the Screen: Design Research Methods for Virtual Reality Joelle Fleurantin is an artist and design researcher obsessed with the relationship between bodies and screens, bodies and networks, bodies and embedded systems. Her talk will introduce sensory modalities as key to designing for VR and VR-specific design research methods including:
VR 5Es Experience model for bodies interfacing with a device. Rapid prototyping methods that don’t require 3D modeling skills. From the session description: “The digital environment is no longer bound to an increasingly flat screen, but can become an immersive environment within one’s home or remap the landscape of a dull daily commute. VR enables us to cr..
Wireframing is a key skill for UX design and often used to show layouts or visualize ideas to clients, stakeholders, and developers. Today’s wireframing programs can make it quicker and easier to develop these deliverable. Sketch, Figma, Codepen, Invision, Mindmeister, and many more are available and widely used.
It’s easy to get overwhelmed by the sheer number of available design tools when creating your wireframes. I haven’t even mention Adobe, PowerPoint, and good old pen and paper. Sometimes a sketch on a piece of paper works just as well as presenting digital wireframes. As beginners, many UX professionals get caught up in software – Which ones are the best to use? What will look best on my resume for future jobs? The design stage, project requirements, and even the client or employer will influence which tool to use.
Wireframes range from low fidelity, with placeholders for elements, text, and media, to high fidelity versions that look, and may even function, like the finished ..
Editor’s Note: An Event Apart (AEA) just finished its first event of 2018 in Seattle. For the first time, the 2018 conference series has three Special Edition events, which feature 18 speakers over three-day.
Today we look back at the 2017 AEA Special Edition. UX Booth columnist Jess Vice highlights some of the biggest takeaways.
Use the discount code AEAUXBooth to save $100 on any AEA multi-day event.
From Research to Redesign Jeffrey Zeldman, founder and creative director at studio.zeldman and co-founder of An Event Apart, kicked the conference off with a reminder of why we design in the first place. We can only identify and solve problems when we know who our customers are, who our users are, and which markets we’re reaching. Research is an often overlooked (yet vital) stage of the design process. Research sets us up to not only know who we’re designing for now but helps us discover what we should be solving for next.
Research saves time and money and allows us to build the righ..
Users’ expectations are high, and attention spans are short. There’s a multitude of alternative destinations if a website doesn’t present messaging, content, or functionality that immediately connects with what a visitor wants and needs. If a company is lucky enough to get users to its website, it should do everything in its power to keep them there and content. Website personalization is a proven way to engage audiences more effectively. Not only does it create better experiences for users, it can increase conversion rates, generate more revenue, and build brand affinity. Organizations who fail to personalize experiences are missing out on opportunities to better connect with prospects, retain existing customers, and generate greater brand loyalty.
What is personalization and why does it matter? Website personalization is about creating a highly relevant, targeted, and individualized experience to suit a user’s needs. It is dynamically presenting something that might be helpful or mo..
Editor’s Note: The IA Summit is three weeks away. Register today using our special discount code uxbooth. Last week we highlighted co-chair Nathaniel Davis’ take on the 2018 IA Summit theme, convergence. Today we have a different view from co-chair Coco Chalfant.
As we considered the theme for IAS18, I kept coming back to the thought of how our lives and social interactions have changed over the last two decades. It’s possible that the convergence of technology, human activity, and societal norms is affecting our physical and social behaviors. And as information architects, we have the responsibility and skills to affect positive change in society with our designs.
Changes in Social Behaviors The advent of social media and how humans access, process, and transmit ideas with each other has changed dramatically in the last 20 years. Sharing information with a best friend, in the 1990’s, meant using a traditional landline telephone to place a call and hoping that they were available to..