Since launching in 2011, Maiyet has ushered in a new type of luxury by working directly with global artisans. This week, the label is set to open its first concept store in the heart of a seven-floor, 40,000 square foot building in Mayfair. In the last seven years, ethical business and responsible investing have moved from the fringe to the mainstream. Co-founder Paul van Zyl says, ‘The majority of consumers now care about the provenance of the product and its impact on the world.’ Yet we live in complex times. ‘Extraordinary wealth continues to be created, while inequality and social dislocation deepen; a hateful populism now poses a real threat to the idea of equality and to global peace and security. Those factors make it more urgent than ever to use the skills and resources we have to make a meaningful impact on the world,’ he adds…Original sources