Mood board: The staging for Virgil Abloh’s A/W 2018 collection was a red room installed at the Pompidou centre. For red, read new blood. Abloh has created a cult label in a short space of time, capturing the imagination and the evolution of Generation Z. Everywhere you turn, in cities around the world from Hong Kong to Hull, you’re faced with his recognisable branded security tag, strapped across knowing shoulders. The pulp illustration on the show’s invitation depicted a suited man wielding a knife on which his frenzied eyes reflect back at him; the Hitchcockian scene suggested a sense of dread, perhaps even self-loathing. Best in show: The brand is connected to its fans – they are its bread and butter. Prior to the show, Abloh Instagrammed a photograph of a single pocket t-shirt, engineered to twist around the torso. The caption read: ‘primary show note in one iphone photo. pattern…Original sources