Tag / adobe
Etude Email : la chute de l’attention met la pression sur les marques
Une nouvelle étude Adobe établit que les pressions sur les marques continuent à s’accentuer. Les Français passent de moins en moins de temps sur les emails (5,1 heures par jour) et leur attention a baissé. Les consommateurs français transforment radicalement leurs habitudes en matière de messagerie électronique, accentuant ainsi les pressions exercées sur les marques pour créer des emails marketing ultra-personnalisés, rapidement adaptables en fonction des analyses menées sur les lecteurs, et exploitables de manière fluide sur smartphone.
L’ordinateur reste le terminal privilégié pour consulter ses emails personnels et professionnels (85 %), le smartphone prend toutefois une place de plus en plus importante (77 %).
L’étude, menée auprès de 3 000 cadres européens, établit que l’email demeure un canal marketing très prisé : 61 % des professionnels français interrogés (63 % en Europe) estiment qu’il s’agit du canal le plus efficace dont disposent les marques pour les cibler (taux en ha..
An Introduction To Gravit Designer: Designing A Weather App (Part 1)
Being a designer at the moment is great because a wealth of modern design applications are available that let you easily bring your ideas to the screen: Sketch, Affinity Designer, Adobe XD (beta) and Figma, to name just a few (not to mention the classics, Photoshop and Illustrator).
One app that is quite new, though — and perhaps a bit overlooked — is the free Gravit Designer app. Gravit gives you all of the tools needed to create functional and elegant screen designs. It can also be used to make icons, designs for print, presentations and much more.
The post An Introduction To Gravit Designer: Designing A Weather App (Part 1) appeared first on Smashing Magazine.
Un été digital 2017 : 11 news à retenir
Credits Shutterstock tanuha2001
En été le digital ne dort jamais et nos amis les Gafas encore moins…
La leçon de l’été : dans un jeu à somme nulle, chacun mange dans l’assiette de son voisin...
Voici les news qu’il fallait retenir pendant l’été digital 2017 :
Amazon lance Sparks, un Pinterest-like pour ses membres Prime. Parallélement Google enrichit Google image d'options d'achat et rejoint petit à petit Pinterest dans la détection d' intention visuelle.
Le fond Benchmark Capital, investisseur d’Uber déclenche un procès contre Travis Kalanik, ex CEO pour Fraude.
Snap qui avait rejeté une offre de rachat de 30 milliards de dollars de Google perd du terrain chez les agences et s’écroule de 17% en bourse après ses résultats trimestriels . Parallèlement Google construirait sa propre version de Snapchat Discover.
Disney lance son offre OTT concurrente de Netflix
Apple teste des lunettes de réalité augmentée et met 1 milliard de dollars sur la table pour produire se..
What One Company Learned from Forcing Employees to Use Their Vacation Time
Have you ever felt burned out at work after a vacation? I’m not talking about being exhausted from fighting with your family at Walt Disney World all week. I’m talking about how you knew, the whole time walking around Epcot, that a world of work was waiting for you upon your return.
Our vacation systems are completely broken. They don’t work.
The classic corporate vacation system goes something like this: You get a set number of vacation days a year (often only two to three weeks), you fill out some 1996-era form to apply for time off, you get your boss’s signature, and then you file it with a team assistant or log it in some terrible database. It’s an administrative headache. Then most people have to frantically cram extra work into the week(s) before they leave for vacation in order to actually extract themselves from the office. By the time we finally turn on our out-of-office messages, we’re beyond stressed, and we know that we’ll have an even bigger pile of work waiting for us w..
Casa Cook
As worn out as the term ‘rustic chic’ may be, it’s an entirely apt way to describe Thomas Cook’s sophomore effort after its wildly successful debut last year, Casa Cook Rhodes.
Casa Cook Kos, on the sun-kissed Greek isle, is the work of the group’s creative director Remo Masala, Berlin-based design agency Lambs & Lions, and interior designer Annabell Kutucu, the latter two reunited for this project after the success of their first outing.
Local architectural firm ARC has housed the Grecian resort’s 100 rooms in a series of white-washed adobe-like pavilions, the low height of the silhouette an ideal frame for the looming mountains and the white sanded beach and rolling dunes.
In the main, the design favours outdoor living, whether the wall-less grass thatched communal pavilions or the shaded private porches, gratifyingly, a feature of all the rooms. The interiors are dressed in shades of grass, charcoal greys and hessian, and Coco-Mat mattresses, whilst the rough textures and polishe..
What BMW’s Corporate VC Offers That Regular Investors Can’t
In 2012, one of us — Gregor Gimmy, a California-based serial entrepreneur and former IDEO consultant — accepted a new role at BMW’s corporate R&D headquarters. Gimmy’s task was clear but highly demanding: to reimagine the way BMW innovates.
At the time, BMW had no dedicated, company-spanning unit to leverage the creative power of startups. This meant that the company was leaving out huge innovation potential — thousands of startups with billions of funding — that could help BMW innovate anything from core vehicle technology (batteries, sensors, artificial intelligence software) to manufacturing innovations (internet of things, cybersecurity, robotics). To fill the void and build such a new BMW startup unit, Gimmy partnered with an experienced innovation manager from BMW, Matthias Meyer.
The prevalent model of startup cooperation in recent years has been corporate venture capital and accelerators (CVC&A). From 2012 to 2015, the number of global corporate venture capital deals almost d..
How Adobe Structures Feedback Conversations
Providing employees feedback on their performance and opportunities to develop is one of a manager’s most important tasks. As important as it is, however, it can often get pushed down pretty far on the to-do list. Many leaders face a swarm of pressing deadlines; moreover, feedback conversations can be awkward. Even the preparation for such conversations can make managers feel stressed. It’s easy to fall back on the annual performance review to make sure at least one conversation happens. It’s no wonder many employees report getting no other feedback throughout the year.
But giving regular feedback on performance doesn’t have to be difficult. In fact, there are a few relatively simple formats or templates to help guide the conversation and ensure the discussion is meaningful (and hopefully more frequent than once a year).
One of the best examples I’ve noticed is at Adobe, a company that became notable recently for ditching their performance appraisals and replacing them with informal ..