Tag / adobe
Checklist for effective logo design
Satisfy your client and give them their money’s worth with this effective logo design checklistRockstar logo designer and overall great man, Aaron Draplin, has designed a ton of successful logos. Looking through his book, Pretty Much Everything, you’ll see all of the logos that Aaron has created from his initial sketches to full blown billboard spreads.
Whether it’s a humble logo for his friend’s hot dog stand or the audacious Nike Air Max 360 logo, Draplin has produced some fine logo designs. Each is an exercise in restraint, intent and efficiency.
Logos are powerful. They pack an emotional punch. A good logo can make you feel a sense of achievement or bitter to your stomach. It’s said that we see around 4000 to 10,000 advertisements a day so one can only guess how many logos we’re exposed to.
Paul Rand, the man behind such logo classics as IBM, ABC and Ford, believed that “the only mandate in logo design is that they be distinctive, memorable and clear.”
Thousands of logos are made b..
Wireframing Tools for Beginners
Wireframing is a key skill for UX design and often used to show layouts or visualize ideas to clients, stakeholders, and developers. Today’s wireframing programs can make it quicker and easier to develop these deliverable. Sketch, Figma, Codepen, Invision, Mindmeister, and many more are available and widely used.
It’s easy to get overwhelmed by the sheer number of available design tools when creating your wireframes. I haven’t even mention Adobe, PowerPoint, and good old pen and paper. Sometimes a sketch on a piece of paper works just as well as presenting digital wireframes. As beginners, many UX professionals get caught up in software – Which ones are the best to use? What will look best on my resume for future jobs? The design stage, project requirements, and even the client or employer will influence which tool to use.
Wireframes range from low fidelity, with placeholders for elements, text, and media, to high fidelity versions that look, and may even function, like the finished ..
Free Adobe XD Icon Sets Made By Legendary Designers
(This is a sponsored article.) Our friends at Adobe unveiled a very special goodie at the Awwwards Conference in Berlin today. A goodie which is too good to miss: They asked three renowned designers to create exclusive free icon sets to use in Adobe XD. And, well, we are very happy to feature them here on Smashing Magazine, too. The icon kits were created by design legend Lance Wyman, award-winning design studio Anton & Irene, and the Swiss design group Büro Destruct.
A Comprehensive Guide To User Experience Design
(This is a sponsored article.) Having undertaken initial user research and analyzed your research findings, the next phase of the design process is to apply what you’ve learned by developing a series of designs to test your assumptions. In the fourth article in my series for Adobe XD, I’ll be focusing on the initial phase of the design process. Within this overall series of ten articles, this is the first of three that tie together the design process.
Live Stream From Awwwards Berlin 2018: Showcasing Trends In UX Design
Designing the best experience is a challenge, and every designer and developer has their own way of tackling it. But, well, no matter how different our approaches are, one thing is for sure: We can learn a lot from each other. To give you your dose of UX inspiration, we are happy to announce that our dear friends at Adobe, are streaming live from the Awwwards Conference which will take place in Berlin on February 8th and 9th.
Using Gradients In User Experience Design
(This is a sponsored article.) Color has the potential to make or break product. Today you’ll learn how to use gradients for a website in Adobe XD through a very useful tutorial. In the last Adobe XD release, radial gradients were added so that designers can easily create unique color effects by simulating a light source or applying a circular pattern. Designers can add, remove and manipulate color stops with the same intuitive interface as linear gradients.
UX in 2018: Content
In the first part of our UX in 2018 series, we explored trends that will change the priorities of developers and designers. Today, we look at what fills those designs and makes them work for users. Content has often been an afterthought in UX design, but in recent years it has taken a leading role in creating a great experience.
While nearing a graduate degree in user experience design, my professional specialty is content strategy. I have seen a rise in teams and projects using content design, structured content, or content-first approaches to ensure the development of content that can adapt to devices and new designs. Karen McGrane introduced up to COPE and adaptive content in 2012 and today Mike Atherton and Carrie Hane are teaching us about connected content. 2018 will be a year where content has a seat at the table from the beginning. It is the beginning of the end of content being an afterthought.
Two of the newest lead voices in content strategy, Scott Kubie and Andy Welfle, a..
A Comprehensive Guide To UX Research
(This is a sponsored article.) Before embarking upon the design phase of any project, it’s critical to undertake some research so that the decisions you make are undertaken from an informed position. In this third article of my series for Adobe XD, I’ll be focusing on the importance of undertaking user research. Your job title might not be “design researcher”, but that doesn’t mean you shouldn’t at the very least inform yourself of your users and their needs by undertaking at least some initial scoping research before you embark upon a project.
Universal Principles Of User Experience Design
(This is a sponsored article.) As designers working in an ever-changing field, it’s important that we develop an understanding of the timeless design principles that underpin everything we do. In the second article in my series for Adobe XD, I’ll explore the foundations that enable us to establish some universal principles of UX. These principles, which should sit at the heart of everything we design and build, are critical and will stand the test of time:
Commerce connecté : 4 tendances pour 2018
Nous avons publié le book by Viuz 2018 , comme l’année dernière. Les grands domaines du marketing digital sont passés au peigne fin : tendances, cas, chiffres, articles de fond, interviews. Nous vous proposons aujourd'hui les tendances du commerce connecté.
Plus de 90 % des achats s’effectuent encore en magasin.
Or, selon Google, entre 70 % et 80 % des achats offline sont
néanmoins influencés par les recherches online. C’est ce qu’on
appelle l’effet ROPO pour Research Online et Purchase Online.
Ces dernières années, la progression des technologies de
géolocalisation mobile, les premières expériences d’objets
connectés, la mise en place d’analytics in-store, la digitalisation
des points de vente et une meilleure compréhension des
parcours d’achats online et offline ont accéléré le développement
du commerce connecté et des techniques de drive to store.
De l’onboarding au geofencing en passant par le retargeting
en magasin, les retailers disposent désormais d’un arsenal
sophistiqu..