Tag / Amazon
Website Personalization Planning
Users’ expectations are high, and attention spans are short. There’s a multitude of alternative destinations if a website doesn’t present messaging, content, or functionality that immediately connects with what a visitor wants and needs. If a company is lucky enough to get users to its website, it should do everything in its power to keep them there and content. Website personalization is a proven way to engage audiences more effectively. Not only does it create better experiences for users, it can increase conversion rates, generate more revenue, and build brand affinity. Organizations who fail to personalize experiences are missing out on opportunities to better connect with prospects, retain existing customers, and generate greater brand loyalty.
What is personalization and why does it matter? Website personalization is about creating a highly relevant, targeted, and individualized experience to suit a user’s needs. It is dynamically presenting something that might be helpful or mo..
How Big Business Changed its Specialization
Image Credit : AmazonThe success of some of America’s biggest brands is down to specialization. Figuring out how to do one thing really, really well has allowed these brands to become market leaders, even to the point of monopolization. But as the twenty-first century gets settled in, the specializations these giants are known for are not always one and the same. They’ve changed strategies to stay strong and it’s working out.
Image Credit : Cargo FactsTake for example McDonald’s. The restaurant chain found success by selling one type of burger and making it on the Ford-style production line. Although they weren’t the first fast food place in the US, by only selling a very limited menu they could quickly generate profit and growth. However, flipping burgers is no longer how Miccy D’s makes its money. Its real wealth comes from its property portfolio and rental revenue.
“The company earns far more from lease payments than it does from selling its product to the franchisees. . .”About 85%..
[TL;DR] Les news Tech qu’il ne faut pas manquer ce 09/02
Amazon lance son propre service de livraison ; Facebook teste un bouton downvote ; Studeal lève 1,5 million d’euros...
Avec son service de livraison, Amazon déclare officiellement la guerre à UPS et FedEx
La firme de Jeff Bezos lancera le service à Los Angeles dans les prochaines semaines avant de l’étendre à d’autres villes américaines.
Can We Keep Our Biases from Creeping into AI?
CSA Images/Printstock Collection/Getty Images Eminent industry leaders worry that the biggest risk tied to artificial intelligence is the militaristic downfall of humanity. But there’s a smaller community of people committed to addressing two more tangible risks: AI created with harmful biases built into its core, and AI that does not reflect the diversity of the users it serves. I am proud to be part of the second group of concerned practitioners. And I would argue that not addressing the issues of bias and diversity could lead to a different kind of weaponized AI.
The good news is that AI is an opportunity to build technology with less human bias and built-in inequality than has been the case in previous innovations. But that will only happen if we expand AI talent pools and explicitly test AI-driven technologies for bias.
Eliminating Biases in AI: The People Technology inevitably reflects its creators in a myriad of ways, conscious and unconscious. The tech industry remains very m..
BLOK’s new industrial fitness complex gets pulses racing in Shoreditch
A new gym on the block has opened in Shoreditch. The second instalment of the Clapton-based ‘award-winning fitness meets art, design and fashion’ boutique BLOK, founded by Reema Stanbury, Ed Stanbury and fashion photographer Max Oppenheim, is located on the corner of Norman Foster’s Principal Place. It’s part of a larger redevelopment plan to bridge the City and Shoreditch, that will also house Amazon’s new headquarters. BLOK Shoreditch is designed by Daytrip Studio (Iwan Halstead and Emily Potter) and lighting design studio There’s Light. The latter have made the whole space feel like one, long corridor animated by light, colour and reflections, which mingle with the smell of coffee and Malin & Goetz bespoke products, alongside photography by Oppenheim and installations by Ben Cullen Williams. The café at BLOK, Shoreditch The complex also features a café bathed in natural light and a small shop. Beyond, an industrial floating staircase leads you up to the studios. The designers have u..
Storetail lève 5 M euros. Interview de Mathieu Azorin, le fondateur.
Fondée en 2014 à Paris par Mathieu Azorin, CEO et Elie Aboucaya, COO (tous deux anciens des groupes Dentsu-Aegis et WPP), la suite logicielle Storetail est spécialisée dans l’animation des parcours clients sur les sites e-commerce.
La technologie Storetail permett à une marque et à un distributeur on line de recréer, ensemble, comme dans un magasin physique mais sur un site de e-commerce, les mises en avant des produits et des promotions, tout en ciblant finement les consommateurs susceptibles d’être intéressés par son offre. La solution offre ainsi une visibilité aux marques annonceurs, une source de monétisation aux enseignes et un parcours personnalisé aux consommateurs.
La suite Storetail peut également être utilisée par les retailers pour leur auto-promotion, et est déjà disponible pour les annonceurs en self-service.
Storetail avait levé 2 M€ en 2016 auprès d’ISAI et de Business Angels référents. La start-up est implantée en France, en Espagne, au Portugal, au Royaume-Uni e..
[TL;DR] Les news Tech qu’il ne faut pas manquer ce 06/02
50 millions d’euros pour les smartphones reconditionnés de Recommerce ; Walmart mise sur la réalité virtuelle ; Amazon dépasse Samsung sur le marché des tablettes...
Pour la première fois, Amazon dépasse Samsung sur le marché des tablettes
Le marché des tablettes a chuté pour le 13ème trimestre consécutif, selon le cabinet IDC. Sur 2017, la chute est de 6,5%.
Etude : Assistants vocaux et Smart Speakers, que pensent les consommateurs et quels comportements d’achat ?
Les premiers utilisateurs de Smart Speakers sont satisfaits de leur usage au point que 65% ne voudraient pas revenir à une situation antérieure sans leurs objets fétiches révèle une étude récente menée aux Etats-Unis par NPR et Edison Research.
Selon cette même étude Amazon Alexa serait présent chez 11% des foyers adultes contre 4% pour Google Home.
Synthèse de l’étude en 5 insights clés :
1- Les Premières activités remplacées : Radio, Smartphones et TV Selon l’étude les premiers usages remplacés par l’utilisation de Smart Speakers seraient la Radio à 39%, les Smartphones à 34% et la TV à 30%
2- L’usage des smarts speakers développe l’usage des assistants vocaux 44% déclarent utiliser plus souvent leurs Assistants vocaux sur smartphone depuis l’acquisition d’un smart speaker.
3- Les utilisateurs de Smart Speakers souhaitent une extension automobile et sur d’autres terminaux 64% des propriétaires de Smart Speakers seraient favorables à l’installation des technologies dans leur vé..