Tag / apple
Checklist for effective logo design
Satisfy your client and give them their money’s worth with this effective logo design checklistRockstar logo designer and overall great man, Aaron Draplin, has designed a ton of successful logos. Looking through his book, Pretty Much Everything, you’ll see all of the logos that Aaron has created from his initial sketches to full blown billboard spreads.
Whether it’s a humble logo for his friend’s hot dog stand or the audacious Nike Air Max 360 logo, Draplin has produced some fine logo designs. Each is an exercise in restraint, intent and efficiency.
Logos are powerful. They pack an emotional punch. A good logo can make you feel a sense of achievement or bitter to your stomach. It’s said that we see around 4000 to 10,000 advertisements a day so one can only guess how many logos we’re exposed to.
Paul Rand, the man behind such logo classics as IBM, ABC and Ford, believed that “the only mandate in logo design is that they be distinctive, memorable and clear.”
Thousands of logos are made b..
Why Focusing Too Much on App User Acquisition is Not Right
In the mobile app world, focusing on ANYTHING too much is already a growth killer. You know why? Because there are a dozen things to take care of and if you invest too much energy into one thing only, you might end up losing the others. The same applies to focusing too much on user acquisition. Of course, it’s tempting to invest money into acquiring new users especially if you are just starting but there are other growth factors you should consider too such as engagement and retention.
Let’s start with understanding what user acquisition is and how it can help you.
Basically, mobile user acquisition equals to getting people to download your mobile app.
User acquisition is sometimes rather costly but you cannot overlook it because let’s face it, you need people to learn about your app and to download it to understand what a treasure it is.
via GIPHYThere are tons of acquisition strategies you can use. You can start with the following:
You can build a landing page with links to your app ..
How to Play the Innovation Jigsaw Game
Image Source : Business InsiderCreative problem solving is a learned skill that every service designer, developer or researcher needs to master. Seeing a problem and devising a possible solution requires specific knowledge within a discipline and a flexible mindset. But new inventions come in many different shapes and sizes. Indeed, when a medical breakthrough is made, it is sometimes (but not always) referred to as ‘wholly original’. This means the solution is novel and no part of it has ever been used before. Which raises the question, are other inventions generally not?
“Most problems are multi-layered and don’t contain one solution alone.”As a matter of fact, no. Most problems are multi-layered and don’t contain one solution alone. This means existing solutions to other problems can be brought together to solve a brief. Often, the very best solutions are the product of other discoveries.
Take Galileo, for example. The Italian is often credited with inventing the first microscope, b..
Who uses Service Design?
“A “service” sign in a room lit up at night” by Mike Wilson on UnsplashNetflix, Google, Spotify & iPhone are all highly aware of the importance of good Service Design. We can see this through their business models. Did you ever wonder why Netflix charges customers on a monthly basis instead of per movie or why Spotify also only offers monthly subscriptions? And why did Apple switch from iTunes to Apple Music? The reason is simple. All of these providers wanted to move away from selling products and into selling services. Through well-designed services, providers hope to build and maintain a relationship with you, the customer. This relationship means that they can predict their revenue better, re-invest in improving customer experiences, up-sell and introduce new products and services more effectively to their existing customer base.
The benefits of brand loyalty, which companies such as Nike developed and cherished in the eighties and nineties, are reaped with more certainty through s..
Lessons Learned from An Event Apart Denver
Editor’s Note: An Event Apart (AEA) just finished its first event of 2018 in Seattle. For the first time, the 2018 conference series has three Special Edition events, which feature 18 speakers over three-day.
Today we look back at the 2017 AEA Special Edition. UX Booth columnist Jess Vice highlights some of the biggest takeaways.
Use the discount code AEAUXBooth to save $100 on any AEA multi-day event.
From Research to Redesign Jeffrey Zeldman, founder and creative director at studio.zeldman and co-founder of An Event Apart, kicked the conference off with a reminder of why we design in the first place. We can only identify and solve problems when we know who our customers are, who our users are, and which markets we’re reaching. Research is an often overlooked (yet vital) stage of the design process. Research sets us up to not only know who we’re designing for now but helps us discover what we should be solving for next.
Research saves time and money and allows us to build the righ..
Can We Keep Our Biases from Creeping into AI?
CSA Images/Printstock Collection/Getty Images Eminent industry leaders worry that the biggest risk tied to artificial intelligence is the militaristic downfall of humanity. But there’s a smaller community of people committed to addressing two more tangible risks: AI created with harmful biases built into its core, and AI that does not reflect the diversity of the users it serves. I am proud to be part of the second group of concerned practitioners. And I would argue that not addressing the issues of bias and diversity could lead to a different kind of weaponized AI.
The good news is that AI is an opportunity to build technology with less human bias and built-in inequality than has been the case in previous innovations. But that will only happen if we expand AI talent pools and explicitly test AI-driven technologies for bias.
Eliminating Biases in AI: The People Technology inevitably reflects its creators in a myriad of ways, conscious and unconscious. The tech industry remains very m..
Après les Fake News, les Fake Brands
Credits Shutterstock Fabio Berti
Insights inédits, articles de fonds, contrepoints révélateurs et analyses distanciées. Cette semaine, Viuz a sélectionné pour vous 8 pépites digitales à déguster en mode slow media.
Bonnes lectures :
Après les Fake News, les Fake brands ? La chine nouvelle usine à marques pseudo occidentales premium et hyperdiscountées sur Instagram
Apple a 27 voitures dans sa flotte de véhicules autonomes
Les smart jobs créés par l’intelligence artificielle
Influenceurs : Le Big Churn….Sur YouTube, la génération Z dégomme les millennials
Nissan invente les chaussures et les meubles autonomes
Reviens Reviens, non mais Revieeeeeeens ! L’hyper saturation des notifications et email de ré-engagement Facebook
D’après l’étude rendue publique par l’état de Californie et basée sur les plus faibles “reprises en main” par les conducteurs humains sur le nombre de miles parcourus. Les meilleurs voitures autonomes Waymo et GM pour l’instant.
Et le Tweet de la semain..
[CONFIDENTIEL] L’Apple Watch est capable de détecter le diabète avec une précision de 85%
Google réorganise les équipes de Nest ; l’Apple Watch est capable de détecter le diabète ; le méga-fonds de SoftBank a déjà investi 40% de ses capacités de financement ; le portrait de l'acheteur de bitcoin au fil du temps...
De la souveraineté… fonctionnelle
Sur le blog collectif Law and Political Economy (@LPEblog), le professeur de droit Frank Pasquale (@frankpasquale), l’auteur de Black Box Society, développe le concept de souveraineté fonctionnelle.
Les économistes, rappelle-t-il, ont tendance à caractériser la portée de la réglementation comme une simple question d’expansion ou de contraction du pouvoir de l’État. Mais, en économie politique, lorsque l’autorité de l’État se contracte, les intérêts privés comblent le vide, notamment parce que nous avons horreur d’une absence de pouvoir. Ce pouvoir des entreprises, nous le voyons à l’oeuvre dans les relations employeurs/employés ou dans les relations qu’instaurent des entreprises avec leurs fournisseurs voire avec leurs clients. Le problème est que bien des entreprises exercent de plus en plus souvent leur pouvoir, non pas en tant que partie d’un conflit, mais en tant qu’autorité. Pour le professeur de droit, les plateformes ne sont plus de simples participants du marché. Elles les dé..
Usage des Apps : fort ralentissement de la croissance mais progrès des Apps de Shopping
10 ans après l’apparition des Apps, l’usage accuse un fort ralentissement avec une croissance de 6% de l’usage global des Apps mesuré par la dernière étude de Flurry Analytics , soit une croissance réduite de moitié par rapport à 2016.
Forte Croissance des Apps de Shopping
Mais toutes les Apps ne sont pas en décroissance, Le moteur de la croissance des Apps l’année dernière a été la catégorie des Apps de Shopping avec une progression de 54% de l’usage. L’étude explique le succès des Apps de shopping avec l’usage de plus en plus grand public des portefeuilles mobiles : Apple Pay, Google Pay et Samsung Pay.
Une croissance que l’on observe également sur les Apps de Musique, media et entertainment +43% ainsi que les sur les Apps de la catégorie Business & Finance+ 33%.
Par contraste les Apps de Lifestyle (-40%) et les jeux (-16%) ont accusé les plus fortes baisses en terme d’usage.