Tag / apple
Applications : voici venu le temps de l’abonnement !
Sur Hackernoon, Alan Marsden revient sur la montée du modèle de l’abonnement pour les applications. Après avoir été payantes, puis après être devenues de plus en plus souvent gratuites pour pallier au désintérêt et à leur multiplication, voilà que désormais, les applications se lancent dans l’abonnement, à l’image d’Ulysses, ce très bon éditeur de texte, comme le soulignait avec un certain désappointement l’écrivain Thierry Crouzet cet été. Pour Marsden, l’abonnement n’est pas une mauvaise option, mais elle est souvent surévaluée et sa généralisation pose un problème d’accès et de découverte, dans un monde où 80 % des utilisateurs abandonnent les applications qu’ils ont installées dans l’année. Pour l’instant, le modèle de l’abonnement est encouragé par Apple qui a réduit sa commission sur ces formules depuis juin 2016. Android a suivi. Le problème est que la généralisation de ce modèle n’est pas soutenable pour l’utilisateur. Marsden a calculé que, rien qu’en gardant une quinzaine de ..
Etude : 7,5 milliards d’assistants digitaux en 2021. Google en tête.
Credit Shutterstock Tomasso79
Selon la dernière étude Ovum . La planète comptera plus d’assistants digitaux vocaux que d’êtres humains en 2021.
A cette date estime l’étude, Google Assistant, présent sur une majorité de terminaux mobiles (contrairement à Alexa d’Amazon) dominera le marché des Assistants digitaux vocaux doublés d'Intelligence artificielle avec 23,3% de parts de marché devant Bixby de Samsung à 14,5%, Siri d’Apple à 13,1%, Amazon Alexa à 3,9% et Microsoft Cortana à 2,3%.
Ovum qui souligne l’importance de la généralisation de l’assistant Google pour le futur des recherches sponsorisées du géant de Mountain View anticipe - au delà des smartphones et tablettes -une généralisation massive des assistants virtuels sur toute une gamme de nouveaux terminaux : wearables, smart TV, set top boxes et media streamers.
Malgré la vogue des smart speakers comme Alexa/Echo d'Amazon, Ovum précise que les terminaux TV Intelligents (Smart TV, Set top boxes et Media streamers) ..
Groom mates: Benjamin Hubert on his ‘post-Apple generation’ shaving range
London-based industrial designer Benjamin Hubert isn’t interested in becoming ‘a design poster boy’. In 2015, his eponymous studio – once furniture-led and now rebranded as Layer – turned its attention to experience-driven, innovative design for the physical and digital worlds. Instead of creating the ‘next best chair’, its sights are trained on disrupting markets and affecting design change.
We sat down with the firebrand designer, to discuss his foray into men’s grooming...
W*: The prototypes for Offset, your contemporary shaving accessories collection, were unveiled last month. How have they been received?
Benjamin Hubert: Really well. It’s a smaller project than we normally take on, but it felt like the right time to do it. There has been a return to a kind of ritualistic tradition around beauty and facial care, and there has been a huge boom in traditional shaving.
Tell us about Follicle & Limb, your hair-care collaborators.
They’re a little bit underground at the moment – they..
50 Years Ago an Economist Worried About Unchecked Corporate Power. Here’s What His Theory Got Wrong
Tim Evans for HBR This summer marks 50 years since the publication of John Kenneth Galbraith’s The New Industrial State and its quick rise to the top of the New York Times Best Seller list. The book was one of the rare instances where an economist was able to capture public imagination and focus debate on big-picture economic issues. We have only rarely seen its like since — although Thomas Piketty gave it a great go in 2014, with Capital in the Twenty-First Century.
Galbraith’s book is worth revisiting, since its subject is back in the news. Like many people today, he was worried about unchecked corporate power. Yet with the benefit of hindsight, we can see his worries were largely wrong. And therein lies a lesson for economists and policy makers today.
Of course, you would be hard-pressed to find an economist today who has read the book, and you might even find some who have never heard of Galbraith. I’m not one of them. As an undergraduate in Australia, I was exposed to a nonstand..
Why CEOs Can’t Stay Silent in the Wake of Events Like Charlottesville
Laura Schneider for HBR The last week has been filled with the disconcerting aftermath of the violence in Charlottesville, Virginia, leaving many business leaders to wonder how they should react — what they should tell their employees and customers.
A number of CEOs — including Apple’s Tim Cook, Goldman Sachs’s Lloyd Blankfein, and Walmart’s Doug McMillon — have taken strong public stands, condemning white supremacists, racism, and violence and calling for tolerance and unity. And prominent business leaders on White House advisory councils sent a strong message by resigning or disbanding in response to President Trump’s equivocation in condemning the white supremacists at Charlottesville and his blaming both sides for the violence. But other CEOs are still struggling to figure out what is an appropriate response.
For those on the fence, here are some considerations.
Although the topic is complex, and it may not be easy to find the right words, staying silent sends the wrong signal t..
Un été digital 2017 : 11 news à retenir
Credits Shutterstock tanuha2001
En été le digital ne dort jamais et nos amis les Gafas encore moins…
La leçon de l’été : dans un jeu à somme nulle, chacun mange dans l’assiette de son voisin...
Voici les news qu’il fallait retenir pendant l’été digital 2017 :
Amazon lance Sparks, un Pinterest-like pour ses membres Prime. Parallélement Google enrichit Google image d'options d'achat et rejoint petit à petit Pinterest dans la détection d' intention visuelle.
Le fond Benchmark Capital, investisseur d’Uber déclenche un procès contre Travis Kalanik, ex CEO pour Fraude.
Snap qui avait rejeté une offre de rachat de 30 milliards de dollars de Google perd du terrain chez les agences et s’écroule de 17% en bourse après ses résultats trimestriels . Parallèlement Google construirait sa propre version de Snapchat Discover.
Disney lance son offre OTT concurrente de Netflix
Apple teste des lunettes de réalité augmentée et met 1 milliard de dollars sur la table pour produire se..
Tesla Shows How Traditional Business Metrics Are Outdated
Laura Schneider for HBR Elon Musk is having a moment. Tesla just delivered its first Model 3, the affordable model that he envisioned in his “secret” strategy some 11 years ago. He wanted to build a sports car, then build a more affordable car with zero emissions. He’s basically already there. The Model 3 has mostly rave reviews and a multiyear waiting list, which is quite a feat, even for an industry leader like Musk.
And yet confusion still abounds regarding Tesla. There are roughly the same number of buy, hold, and sell ratings on the company, which means Wall Street has no idea what’s going on. Tesla’s recent announcement to raise $1.5 billion in debt was largely met with a yawn by stockholders, as shares moved down a slight 0.5%. Tesla’s ability to surprise has analysts wondering if it is wise to ever bet against Elon Musk.
At the core of the confusion over a company like Tesla is that traditional business metrics are outdated and can create overconfidence or underestimation. Cl..
Do Your Customers Actually Want a “Smart” Version of Your Product?
There’s been a gold rush happening in technology these last few years, focused on the Internet of Things, or IoT. It’s even frequently been referred to as “the next Industrial Revolution.” The stampede to connect anything and everything in the home to a mobile app – a stampede that I’d argue has been driven by grossly inflated numbers and speculation – has the potential to lure companies into unfamiliar territory, with no guarantee of a safe or profitable return. I know because I’ve been there.
The company I lead, Big Ass Solutions, manufactures and sells fans, lights, and controls for commercial and residential use. Our products work with apps or without apps. And while we’ve found customers for IoT connectivity, the number of our customers who value the new technology has been much lower than industry projections led us to believe.
There are some useful lessons here for other manufacturers, especially those who haven’t yet “connected” and might be concerned they’ve missed the boat...
Eye spy: Apple makes the long-awaited leap to Instagram
That Apple is a conduit for creativity is not, at this point, a surprise (its devices have reconfigured our creative landscape in unprecedented ways, after all). That it doesn’t have an Instagram account is. But that’s just changed.
The Apple iPhone is the most popular camera in the world, responsible for over one trillion photographs every year. Two years ago, the company launched the ‘Shot on iPhone’ campaign, celebrating the finest in community-generated phone photography and highlighting how the easy access and egalitarian nature of the iPhone’s camera has fundamentally changed our relationship with the medium.
[embed]https://www.instagram.com/p/BXffs_QDMVv/?taken-by=apple[/embed]
The launch of the @Apple Instagram account is a natural continuation of this. The process is simple: Instagram users tag their images with #ShotoniPhone and Apple will act as curator of its own channel, choosing the best images via the hashtag and recirculating them from its account, giving almost unim..
The iOS 10.3 Security Alert Is Killing App Store Downloads: Here’s How To Fix It
In its move to patch a security hole as part of the iOS 10.3 release, Apple has introduced (yet) another redirection mechanism that developers must handle when attempting to implement mobile deep-link routing (i.e. the mechanism to route users to a specific page inside a mobile app, rather than the App Store or app home page).
This redirection instance has introduced additional friction to the app download and reopening process, and data shows that it has decreased conversion rates on iOS 10.3. This post examines the issue in detail and discusses solutions to help developers fix it.
The post The iOS 10.3 Security Alert Is Killing App Store Downloads: Here’s How To Fix It appeared first on Smashing Magazine.