Tag / commerce
From Designer to Founder: Two Entrepreneurs Share Lessons From Building their Businesses
From Airbnb to Pinterest, more and more designers are launching and leading companies, and many are doing it without traditional business experience or backgrounds. Instead, they’re learning how to build a business while building their businesses. Two such entrepreneurs are Design Army co-founder Pum Lefebure and Jesse Genet, the CEO of product packaging company Lumi, who will share their experiences during an October 15 Adobe MAX session hosted by 99U.
Ahead of the panel, we’re reflecting on the lessons Lefebure and Genet have shared with us about becoming savvier entrepreneurs.
Don’t quit your day job too soon. Lefebure started Design Army with her husband Jake at their kitchen table with Lefebure also working her full-time job, so they could maintain their health insurance. Both regularly stayed up until 3 a.m. to get Design Army off the ground. They anticipated it would be two years before Design Army took off enough for Lefebure to leave her day job. It took four months. The tak..
Comment Oxatis démocratise les technologies e-commerce à destination des PME
Avec une croissance moyenne de plus 14%, le e-commerce s’affiche comme un des marchés les plus prometteurs. Les ventes en ligne représentent un potentiel de croissance économique significatif pour les PME françaises. Le e-commerce a ainsi contribué à 40% de la croissance totale des ventes en France ces dernières années. Si une part importante du …
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Tadao Ando retrospective to open at the Centre Pompidou in Paris
The Centre Pompidou opens a major retrospective of Japanese architect Tadao Ando on 10 October, unpacking and celebrating the core elements of his practice from his use of concrete and geometric volumes to the integration of nature, light and water into his designs. Born in Osaka in 1941, Ando is well-known to be self-taught, travelling the world to understand architecture across cultures as part of this learning. He set up his practice Tadao Ando and Associates in 1969. Koshino House, 1981/1984. Photography: Shinkenchiku-sha Since then, he has completed over 300 projects across his 50-year career, picking up the Pritzker prize in 1995. The exhibition traverses periods of his production from his first house project in 1976, the Azuma House in Sumiyoshi, to his work on Naoshima island that commenced in 1988 and continues today, the Church of Light in 1989 and his upcoming La Bourse de Commerce in Pari, scheduled...
Delivengo propulse les marchands français à l’export avec ses solutions de livraison
Le marché du e-commerce international est, par son dynamisme, un véritable relais de croissance pour les marchands français: il croît d’environ 20% par an, le nombre d’e-acheteurs a été multiplié par deux sur les cinq dernières années, et d’ici 2020, environ un tiers de la population mondiale consommera en ligne. Les e-marchands français ne sont …
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Optionizr, 1 million d’euros pour exporter sa solution d’options d’achat destinée au e-commerce
Avec sa solution, Optionizr souhaite répondre à l’enjeu majeur pour les sites d'e-commerce d’optimiser leur taux de conversion.
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How Community Can Drive Commerce: A Lesson from China’s Little Redbook
Summary: China’s popular social-ecommerce app succeeds in building a mutually beneficial user community and bringing in a smooth shopping experience for users.
Xiaohongshu (小红书 — Little Redbook in English, but not related to the U.S. Redbook magazine) is a popular Chinese social-ecommerce mobile application which was launched in 2013 and, according to China Daily, is now valued at more than $3 billion. It targets 18–35-year-old women interested in luxury fashion and beauty products. Redbook allows users to browse, buy, and review products, share shopping experiences, as well as discover and purchase products shared by the community from overseas.
Users of the app can contribute to the community by posting detailed product reviews or product-based lifestyle and fashion tips using photos, video, and text. Posts about a particular item often contain tags with information about price, brand, and the location of purchase (even down to the exact store). Product posts are integrated with R..
Et si la régulation de la question attentionnelle n’était pas là où l’on croit ?
Dans Les marchands d’attention (The Attention Merchants, 2017, Atlantic Books, non traduit), le professeur de droit, spécialiste des réseaux et de la régulation des médias, Tim Wu (@superwuster), 10 ans après avoir raconté l’histoire des télécommunications et du développement d’internet dans The Master Switch (où il expliquait la tendance de l’industrie à créer des empires et le risque des industries de la technologie à aller dans le même sens), raconte, sur 400 pages, l’histoire de l’industrialisation des médias américains et de la publicité de la fin du XIXe siècle à aujourd’hui. En passant d’une innovation médiatique l’autre, des journaux à la radio, de la télé à l’internet, Wu tisse une très informée histoire du rapport de l’exploitation commerciale de l’information et du divertissement. Une histoire de l’industrialisation des médias américains qui se concentre beaucoup sur leurs innovations et leurs modèles d’affaires, c’est-à-dire qui s’attarde à montrer comment notre attention a..
L’internet des familles modestes : les usages sont-ils les mêmes du haut au bas de l’échelle sociale ?
Il semble toujours difficile de saisir une enquête sociologique, car, comme toute bonne enquête sociologique, celles-ci sont surtout qualitatives et se fondent sur des témoignages peu nombreux et variés… dont il semble difficile de dégager des lignes directrices. C’est pourtant ce que réussit à faire la sociologue Dominique Pasquier dans son livre, L’internet des familles modestes en s’intéressant aux transformations des univers populaires par le prisme des usages et des pratiques d’internet.
Alors qu’il n’y a pas si longtemps, la fracture numérique semblait ne pouvoir se résorber, les usagers les plus modestes semblent finalement avoir adopté les outils numériques très rapidement, à l’image de l’introduction de la photographie au début du XXe siècle dans les sociétés rurales traditionnelles qu’évoquait Pierre Bourdieu dans Un art moyen. L’internet des classes dominantes et urbaines a colonisé la société, rapporte Dominique Pasquier dans son étude où elle s’est intéressée aux employé..
Why Focusing Too Much on App User Acquisition is Not Right
In the mobile app world, focusing on ANYTHING too much is already a growth killer. You know why? Because there are a dozen things to take care of and if you invest too much energy into one thing only, you might end up losing the others. The same applies to focusing too much on user acquisition. Of course, it’s tempting to invest money into acquiring new users especially if you are just starting but there are other growth factors you should consider too such as engagement and retention.
Let’s start with understanding what user acquisition is and how it can help you.
Basically, mobile user acquisition equals to getting people to download your mobile app.
User acquisition is sometimes rather costly but you cannot overlook it because let’s face it, you need people to learn about your app and to download it to understand what a treasure it is.
via GIPHYThere are tons of acquisition strategies you can use. You can start with the following:
You can build a landing page with links to your app ..
Website Personalization Planning
Users’ expectations are high, and attention spans are short. There’s a multitude of alternative destinations if a website doesn’t present messaging, content, or functionality that immediately connects with what a visitor wants and needs. If a company is lucky enough to get users to its website, it should do everything in its power to keep them there and content. Website personalization is a proven way to engage audiences more effectively. Not only does it create better experiences for users, it can increase conversion rates, generate more revenue, and build brand affinity. Organizations who fail to personalize experiences are missing out on opportunities to better connect with prospects, retain existing customers, and generate greater brand loyalty.
What is personalization and why does it matter? Website personalization is about creating a highly relevant, targeted, and individualized experience to suit a user’s needs. It is dynamically presenting something that might be helpful or mo..