Tag / data
Free Sketch Template for building a meaningful “Affinity Diagram” during the UX Process
A step-by-step guide with some key concepts explained*I believe that doing an affinity diagram exercise is more efficient in a physical space with teammates scribbling notes, thinking out loud and engaging in discussions. Therefore, unless Sketch provides the ability to share/edit a file with multiple people at once, I would suggest to use the template to digitally store written Post-it notes or to showcase the process/result somewhere (i.e portfolio).
At the end of this article, there is a link to download a Free Sketch Template to create a digital version of an affinity diagram with explanations 😎
What is an Affinity Diagram?In short, the affinity diagram shows the common issues, themes, and scope of the customer problems and needs in one place. By hierarchically grouping the data, or affinity notes that reveal the problems and needs, it acts as the voice of the customer and the issues become the basis for user requirements. With just a few tools, you can create a visual representati..
How to design Mobile Push Notifications that Don’t Suck
Photo by Jamie Street on UnsplashAs a writer, I am often being asked to help app makers with push notifications. Designing a push requires both time and energy and it’s never an easy task to do especially if you are a technical thinker. What I mean by a “technical thinker” is that a lot of people see only one side of a push notification; they have something to tell their app users and they just tell it. Usually through a very generic message. This is way too technical.
But the fact is that a push notification is a marketing tool no less important than SMS and emails. So, app makers need to be careful with this to make the most out of it. Mastering the technique of merely sending a push is not yet enough to make that push work. You have to convey a marketing message in a very user-friendly way. So, let’s examine my algorithm of designing mobile push notifications that don’t suck. Here you are!
When to send the pushDefinitely NOT when your users are sleeping. Also, always send push notif..
Why Focusing Too Much on App User Acquisition is Not Right
In the mobile app world, focusing on ANYTHING too much is already a growth killer. You know why? Because there are a dozen things to take care of and if you invest too much energy into one thing only, you might end up losing the others. The same applies to focusing too much on user acquisition. Of course, it’s tempting to invest money into acquiring new users especially if you are just starting but there are other growth factors you should consider too such as engagement and retention.
Let’s start with understanding what user acquisition is and how it can help you.
Basically, mobile user acquisition equals to getting people to download your mobile app.
User acquisition is sometimes rather costly but you cannot overlook it because let’s face it, you need people to learn about your app and to download it to understand what a treasure it is.
via GIPHYThere are tons of acquisition strategies you can use. You can start with the following:
You can build a landing page with links to your app ..
Lessons Learned from An Event Apart Denver
Editor’s Note: An Event Apart (AEA) just finished its first event of 2018 in Seattle. For the first time, the 2018 conference series has three Special Edition events, which feature 18 speakers over three-day.
Today we look back at the 2017 AEA Special Edition. UX Booth columnist Jess Vice highlights some of the biggest takeaways.
Use the discount code AEAUXBooth to save $100 on any AEA multi-day event.
From Research to Redesign Jeffrey Zeldman, founder and creative director at studio.zeldman and co-founder of An Event Apart, kicked the conference off with a reminder of why we design in the first place. We can only identify and solve problems when we know who our customers are, who our users are, and which markets we’re reaching. Research is an often overlooked (yet vital) stage of the design process. Research sets us up to not only know who we’re designing for now but helps us discover what we should be solving for next.
Research saves time and money and allows us to build the righ..
Website Personalization Planning
Users’ expectations are high, and attention spans are short. There’s a multitude of alternative destinations if a website doesn’t present messaging, content, or functionality that immediately connects with what a visitor wants and needs. If a company is lucky enough to get users to its website, it should do everything in its power to keep them there and content. Website personalization is a proven way to engage audiences more effectively. Not only does it create better experiences for users, it can increase conversion rates, generate more revenue, and build brand affinity. Organizations who fail to personalize experiences are missing out on opportunities to better connect with prospects, retain existing customers, and generate greater brand loyalty.
What is personalization and why does it matter? Website personalization is about creating a highly relevant, targeted, and individualized experience to suit a user’s needs. It is dynamically presenting something that might be helpful or mo..
Deliver Products People Love…Without Guessing, Part 1: Jobs To Be Done
Every month companies in the United States spend billions of dollars on market research, competitive analysis, customer segmentation studies, and the like. The goal is essentially to answer a single question: “What should we build and how should we market it to be successful?” They spend days analyzing their spreadsheets filled with the data from these studies, dictate a list of features to be built, and hope they are successful. What is the result?
About 95% of new products fail.
The sad thing is, you do not have to guess. There are 2 principles that, if followed, will remove all the guesswork and allow you to KNOW you will be successful before you invest all that time/money in researching and building your next big thing. They are Jobs To Be Done and Shared Understanding. In this article I will be focusing on Jobs To Be Done and how to apply them. In Part 2 I will be going into more detail about how Shared Understanding can help take guesswork out of product development.
What Are Job..
Deliver Products People Love…Without Guessing, Part 2: Shared Understanding
Every month companies in the United States spend billions of dollars on market research, competitive analysis, customer segmentation studies, and the like. The goal is essentially to answer a single question: “What should we build and how should we market it to be successful?” They spend days analyzing their spreadsheets filled with the data from these studies, dictate a list of features to be built, and hope they are successful. What is the result?
About 95% of new products fail.
The sad thing is, you do not have to guess. In Part 1 we talked about Jobs To Be Done and how understanding what Jobs a customer is looking to hire a product to do, the drivers that influence the job, the current approaches they take to accomplish that job, pain points that exist, and what competition is out there can help you understand the circumstances around the Job and ensure you’re solving the right problem.
Today we’re going to discuss an often-heard but not-so-often understood principle: Shared Unders..
The Ultimate Guide to Launching a Mobile App Redesign
Each time you are launching a mobile app redesign, you are risking to make some users unhappy. But there may be so many reasons for an app redesign that it actually can be your number one priority. And it’s, of course, vital to identify your particular reason or reasons for redesigning an app. You need to be 100% sure about what you are getting into.
Redesigning has got many advantages. So, undoubtedly, a well-done redesign can move your business in a new direction and help increase ROI.
First off, you need to ask yourself why your app needs a redesign. So, you might want to launch a mobile app redesign because:
User experience trends have changedYou are about to launch a new featureYour competitor is providing a better app experienceYour current design is a mess and is not user-friendlyAs soon as you are sure about launching an app redesign, you need to start acting. Let’s discuss your moves one by one in more detail.
Talk to your usersEverything you do, you do for your users. So, it’..
The Rise of the Circular Economy
Source : http://www.wsp-pb.com/It’s funny how our sense of logic works. Built on centuries of philosophy and theology we often make decisions about how to act based on how others have acted before us — even if these methods were flawed. One of these logical beliefs is that going in a straight line is always the most effective and efficient action. But we rarely ask, what is at the end of that straight line? And do we want to be there?
Source : http://greennews.ie/This is especially true of the idea of the ‘linear economy’. This concept forms the basis of the traditional commerce model. To be in business, one has to take something, make something and sell it (take, make, dispose). The premise is simple and discrete. And in everything we do, from math to logic, humans like the attributes of discrete data. We like to know where a thing begins and ends.
“Instead of selling a product, we simply sell access to the product.”However, what if we were willing to move away from straight lines and..
How Big Business Changed its Specialization
Image Credit : AmazonThe success of some of America’s biggest brands is down to specialization. Figuring out how to do one thing really, really well has allowed these brands to become market leaders, even to the point of monopolization. But as the twenty-first century gets settled in, the specializations these giants are known for are not always one and the same. They’ve changed strategies to stay strong and it’s working out.
Image Credit : Cargo FactsTake for example McDonald’s. The restaurant chain found success by selling one type of burger and making it on the Ford-style production line. Although they weren’t the first fast food place in the US, by only selling a very limited menu they could quickly generate profit and growth. However, flipping burgers is no longer how Miccy D’s makes its money. Its real wealth comes from its property portfolio and rental revenue.
“The company earns far more from lease payments than it does from selling its product to the franchisees. . .”About 85%..