Tag / digital
What I’d Rather Talk About When You’re Talking About UX
My model of Interaction Design, or if you prefer, product design. Or even UX design. We can also discuss this diagram instead of discussing UX Design as a term.
I blame Alan Cooper. This time. In a moment of pique (or boredom, or if he’s like me, procrastination) he tweeted,
There is no such thing as UX design.
— Alan Cooper (@MrAlanCooper) May 4, 2018
“There is no such things as UX Design.” Please, for his sake and mine, do NOT reply. He apologized for it the next day.
I would like to apologize to all of my followers for my tweet yesterday about “UX design.” 1
— Alan Cooper (@MrAlanCooper) May 4, 2018
My issue with the debate that ensued is: I don’t think it’s a useful or even interesting conversation to have. Ok, UX doesn’t exist.
So what?
Ok, UX does exist.
So what?
People are designing digital products that live in a larger ecosystem, and according to Sturgeon’s law, 95% of them suck at it. Instead of discussing what to call it, let’s move on to making less suck.
I respo..
Taking Risks, Earning Trust and Including Co-Workers: User-Centred Design at Deutsche Bahn Operations
In 2016, Andreas Bürgler heard the term “design thinking” being tossed around left and right. “There was a lot of discussion about design thinking, everybody used it as a buzzword, and I felt that few people really knew what it actually meant. I saw some charts, but that was too little for me. I wanted to really learn it myself.” During a three-day Open Course in design thinking at the HPI Academy with Katrin Lütkemöller-Shaw, he realised that this way of user-centred working inspired his “mind and heart”: “This was my thing: to work on topics that are interesting for the users and help them. To build a prototype quickly, and to learn what fits and doesn’t fit immediately.” At the same time, interviewing real users came as an unusual experience: “Having this direct, immediate contact with the user was a challenge”, Bürgler says, and adds with a smile: “You are suddenly talking to the customer – alert!”
The Need to Innovate Topics of disruptive innovation have already become central un..
Government’s Content Strategy is the Linchpin of Citizen Experience
The future of good government hinges on content strategy.
This is important for everyone to understand because not just government employees and consultants who work with dot-gov websites are affected by the way agencies deliver content. Ultimately, content planning, organization, usability, and governance for online systems — and the human-to-human interactions they facilitate — affect the lives of people who use them every day. If the content strategy is bad, so goes the citizen experience.
We all can relate to the need for governments to deliver a better customer experience, whether it’s getting the right envelopes in your mailbox or connecting veterans with healthcare commensurate to their selfless sacrifices.
And while content strategy alone can’t fix broken business processes or improve the quality of healthcare, it’s absolutely critical to helping citizens locate, understand, and connect with public services. It’s a tool to help government employees better deliver the right i..
These UX Designers are Rethinking the Voter Ballot
I was five the first time I went to vote, excited for a field trip with my dad that conflicted with bed time. The polling place was a school gym. The room echoed with the clunk of machine levers as each vote was cast, and I munched on brownies from the bake sale set up in the lobby. That visit, which was repeated each election throughout my childhood, made it statistically far more likely that I would become a regular voter myself. Many people aren’t exposed to the voting process at a young age, and millions never make it to the polls.
Whitney Quesenbery and Dana Chisnell, co-founders of The Center for Civic Design, are focused on those people: where they fall off the voter journey, and how to get them back on. So they’ve set out to bring UX strategies to the myriad systems of local, state, and federal election offices, using human centered design thinking to shepherd citizens through the registration process to the moment they mark their choice on the ballot.
Chisnell and Quesenber..
Ils recrutent : FrenchWeb, MWM, Uptoo
Découvrez les offres d'emploi du jour dans le digital : Journaliste Economique, UI/UX Designer, Ingénieur Commercial – Big Data
The post Ils recrutent : FrenchWeb, MWM, Uptoo appeared first on FrenchWeb.fr.
A Portuguese show recounts 90 years of Brazilian architecture
A major exhibition in Portugal – the culmination of two years’ planning – depicts how Brazil’s rich but often turbulent history has given rise to an extraordinary collection of architecture over the last 90 years. The Matosinhos-based architecture institution, Casa da Arquitectura, has worked with Brazilian commissioners and curators Fernando Serapião and Guilherme Wisnik to assemble the ‘Brazilian Architecture Collection’; the first endeavour led by its executive director Nuno Sampaio to expand the house’s ample archive of local architects, including Eduardo Souto de Moura, Álvaro Siza Vieira, Pedro Ramalho and João Álvaro Rocha, into an international repository. The collection – no fewer than 103 projects, with more than 4,700 physical pieces and 45,500 digital pieces donated by more than 150 donors, including universities, foundations, institutes, the architects and their heirs – arrived at the house in July. The rich and original compilation brings together several generations of B..
Jen Schradie : « Internet contribue souvent à renforcer les inégalités existantes »
Le Digital Society Forum (@odsforum) – disclosure : dont la Fing et InternetActu.net sont partenaires – initié par Orange est un site qui s’intéresse à l’impact du numérique et qui publie notamment des dossiers sur les transformations de nos comportements à l’heure du numérique. Dans le cadre d’une thématique qui explore la question de l’inclusion et de l’exclusion numérique, ce magazine publiait récemment une interview de la sociologue américaine Jen Schradie qui souligne que les inégalités d’usages d’Internet sont encore loin d’être résorbées. La voici à nouveau !
Jen Schradie (@schradie) est sociologue, professeur à l’Observatoire sociologique du changement de Sciences Po. Elle a travaillé aux États-Unis sur les inégalités numériques et étudie la façon dont les inégalités sociales se prolongent en ligne. Ses recherches montrent les limites du discours utopique sur les vertus démocratiques d’Internet et rappellent que le monde en ligne ne représente pas la totalité du monde social...
Rethinking disruption: User empowerment
First in a series
The idea that incumbent businesses and even whole industries can be unexpectedly disrupted by newcomers to the market is a powerful one, and we have Clayton Christensen and his 1997 book, The Innovator’s Dilemma, to thank for this insight. In the over 20 years since the publication of Christensen’s seminal work, however, we have seen violent disruptions that were not predicted by Christensen’s description of disruptive innovation. This article begins to explore how we might update our understanding of disruption in a way that is more useful to businesses desiring to either disrupt or ward off disruption.
Seeking a meaningful definition of “disruptive innovation”Professor Christensen says on his website:
Disruptive innovation describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.First Edition, The Innovator’s DilemmaBut ..
The Paradox of Intelligent Assistants: Poor Usability, High Adoption
Summary: Frequent users of Siri, Alexa, and Google Assistant report attempting low-complexity tasks such as simple fact retrievals, weather forecast, navigation, playing music, setting timers.
When we recently tested the usability of intelligent assistants like Siri, Alexa, and Google Assistant, we found that interactions with these agents are plagued with problems, ranging from poor comprehension of commands to inherent limitations in verbal output.
Yet despite these problems, voice-based assistants are becoming increasingly popular. 46% of U.S. adults reported using voice-controlled digital assistants in 2017, according to the Pew Research Center. And when we recently asked 211 daily users of an intelligent assistant to recall the last time when they interacted with an assistant, most described successful experiences, and many positively gushed with enthusiasm about how great their assistant was:
“I speak to Google Assistant on a regular basis, I use it every day, all day. And I ..
Peut-on rendre le ciblage psychologique productif ?
Sur la scène des conférences USI, intervenait notamment Sandra Matz, spécialiste de l’étude marketing des caractéristiques psychologiques via le Big Data.
Le scandale Cambridge Analytica a mis en lumière le rôle du profilage psychologique. Peut-être pas d’une manière très valorisante, semble regretter Sandra Matz. Si elle ne souhaite pas parler de ce que fait ou n’a pas fait Cambridge Analytica, force est de constater que Sandra Matz travaille elle aussi comme la firme britannique, à rendre productif le profilage psychologique. Et c’est ce qu’elle souhaite expliquer sur la scène d’USI (voir la vidéo de son intervention) : Comment ça fonctionne ? Qu’est-ce que ça produit ? Et surtout, regarder si ce profilage est réellement efficace : « peut-on réellement influencer les gens avec ces techniques ? » « Quels sont les défis et les opportunités du ciblage et du profilage psychologique ? »
Image : Sandra Matz sur la scène des conférences USI, via USIevents.
Comment réalise-t-on des modè..