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In the mobile app world, focusing on ANYTHING too much is already a growth killer. You know why? Because there are a dozen things to take care of and if you invest too much energy into one thing only, you might end up losing the others. The same applies to focusing too much on user acquisition. Of course, it’s tempting to invest money into acquiring new users especially if you are just starting but there are other growth factors you should consider too such as engagement and retention.
Let’s start with understanding what user acquisition is and how it can help you.
Basically, mobile user acquisition equals to getting people to download your mobile app.
User acquisition is sometimes rather costly but you cannot overlook it because let’s face it, you need people to learn about your app and to download it to understand what a treasure it is.
via GIPHYThere are tons of acquisition strategies you can use. You can start with the following:
You can build a landing page with links to your app ..
“A “service” sign in a room lit up at night” by Mike Wilson on UnsplashNetflix, Google, Spotify & iPhone are all highly aware of the importance of good Service Design. We can see this through their business models. Did you ever wonder why Netflix charges customers on a monthly basis instead of per movie or why Spotify also only offers monthly subscriptions? And why did Apple switch from iTunes to Apple Music? The reason is simple. All of these providers wanted to move away from selling products and into selling services. Through well-designed services, providers hope to build and maintain a relationship with you, the customer. This relationship means that they can predict their revenue better, re-invest in improving customer experiences, up-sell and introduce new products and services more effectively to their existing customer base.
The benefits of brand loyalty, which companies such as Nike developed and cherished in the eighties and nineties, are reaped with more certainty through s..
Be the type expert your users deserve with our ultimate list of free typography resources for UX designersIt was infamous typeface designer Eric Gill who opined in 1931 that “we are concerned with typography in England.” Fast forward 80 years and everybody is concerned with typography, everywhere.
That’s why the Justinmind UXers came up with this list of top font and typography resources.
Typography in design: A quick run-downTypography is entwined in our everyday lives and there is no avoiding its omnipresent power. Whether you’re in a bustling metropolis like New York City or secluded in the plains of Rwanda, you’re going to interact with type. It’s on street signs, buildings, movie posters and books to name but a few of its homes.
That’s why typography plays such a vital role within user experience design. It’s found all over the globe and can be used to define a brand, convey emotion, deliver information and even ignite fiery hatred among zealots.
Use typography to prototype awesom..
Each time you are launching a mobile app redesign, you are risking to make some users unhappy. But there may be so many reasons for an app redesign that it actually can be your number one priority. And it’s, of course, vital to identify your particular reason or reasons for redesigning an app. You need to be 100% sure about what you are getting into.
Redesigning has got many advantages. So, undoubtedly, a well-done redesign can move your business in a new direction and help increase ROI.
First off, you need to ask yourself why your app needs a redesign. So, you might want to launch a mobile app redesign because:
User experience trends have changedYou are about to launch a new featureYour competitor is providing a better app experienceYour current design is a mess and is not user-friendlyAs soon as you are sure about launching an app redesign, you need to start acting. Let’s discuss your moves one by one in more detail.
Talk to your usersEverything you do, you do for your users. So, it’..
Quick wins to make your designs more inclusiveWhat is Accessibility?When was the last time you visited a website and got frustrated because you had trouble using it? Maybe the site was using Web GL technology that your browser didn’t support, you couldn’t read it’s text due to it being so small, or the mobile experience simply wouldn’t load on your iPhone. If you think back to these annoying experiences where you functionally could not navigate a site, chances are you’ve experienced inaccessibility in one form or another.
This is not to say that all frustrating experiences are inaccessible, but there are definitely overlaps between bad UX and inaccessibility. An easy way to think of this is that a bad experience for the general public is usually much worse for a disabled or impaired individual.
If you find yourself squinting to read small text on a site, for example, chances are a visually impaired person wouldn’t be able to read it at all. If you make this small text size larger, you’..
CSA Images/Printstock Collection/Getty Images Eminent industry leaders worry that the biggest risk tied to artificial intelligence is the militaristic downfall of humanity. But there’s a smaller community of people committed to addressing two more tangible risks: AI created with harmful biases built into its core, and AI that does not reflect the diversity of the users it serves. I am proud to be part of the second group of concerned practitioners. And I would argue that not addressing the issues of bias and diversity could lead to a different kind of weaponized AI.
The good news is that AI is an opportunity to build technology with less human bias and built-in inequality than has been the case in previous innovations. But that will only happen if we expand AI talent pools and explicitly test AI-driven technologies for bias.
Eliminating Biases in AI: The People Technology inevitably reflects its creators in a myriad of ways, conscious and unconscious. The tech industry remains very m..
Tout le monde (ou presque) connaît l’histoire d’AlphaGo, l’intelligence artificielle de Google qui a battu le champion du monde de go.
Mounir Mahjoubi – Fiscalité des GAFA : une nécessité absolue, une solution européenne arrive dans l’année
Ce jeudi 8 février s'est tenue l'AI Night organisée par Artefact avec France is AI. Une soirée dont Viuz était partenaire et un beau succès pour cette première édition, puisque plus de 1000 personnes se sont rendues au Palais de Tokyo à Paris. Il faut dire que parmi les intervenants on pouvait compter entre autres Mounir Mahjoubi, Laurent Alexandre, Jean-David Chamboredon, les dirigeants de Microsoft, IBM et Google (les trois sociétés leaders mondiales de l'intelligence artificielle ).
A cette occasion nous avons interviewé Mounir Mahjoubi, secrétaire d'Etat chargé du numérique.
9 mois après, quel bilan : le retard français est-il en train d’être comblé ? La grande question est : va-t-on être capable d’avoir des champions économiques. ?
Il s'agit des entreprises de l’économie dite traditionnelle qui vont se transformer et devenir des leaders de l’innovation.Certains grands groupes, certaines ETI ont su se transformer ces dernières années. Beaucoup d'ent..
Google réorganise les équipes de Nest ; l’Apple Watch est capable de détecter le diabète ; le méga-fonds de SoftBank a déjà investi 40% de ses capacités de financement ; le portrait de l'acheteur de bitcoin au fil du temps...
Etude : Assistants vocaux et Smart Speakers, que pensent les consommateurs et quels comportements d’achat ?
Les premiers utilisateurs de Smart Speakers sont satisfaits de leur usage au point que 65% ne voudraient pas revenir à une situation antérieure sans leurs objets fétiches révèle une étude récente menée aux Etats-Unis par NPR et Edison Research.
Selon cette même étude Amazon Alexa serait présent chez 11% des foyers adultes contre 4% pour Google Home.
Synthèse de l’étude en 5 insights clés :
1- Les Premières activités remplacées : Radio, Smartphones et TV Selon l’étude les premiers usages remplacés par l’utilisation de Smart Speakers seraient la Radio à 39%, les Smartphones à 34% et la TV à 30%
2- L’usage des smarts speakers développe l’usage des assistants vocaux 44% déclarent utiliser plus souvent leurs Assistants vocaux sur smartphone depuis l’acquisition d’un smart speaker.
3- Les utilisateurs de Smart Speakers souhaitent une extension automobile et sur d’autres terminaux 64% des propriétaires de Smart Speakers seraient favorables à l’installation des technologies dans leur vé..
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