Tag / network
Government’s Content Strategy is the Linchpin of Citizen Experience
The future of good government hinges on content strategy.
This is important for everyone to understand because not just government employees and consultants who work with dot-gov websites are affected by the way agencies deliver content. Ultimately, content planning, organization, usability, and governance for online systems — and the human-to-human interactions they facilitate — affect the lives of people who use them every day. If the content strategy is bad, so goes the citizen experience.
We all can relate to the need for governments to deliver a better customer experience, whether it’s getting the right envelopes in your mailbox or connecting veterans with healthcare commensurate to their selfless sacrifices.
And while content strategy alone can’t fix broken business processes or improve the quality of healthcare, it’s absolutely critical to helping citizens locate, understand, and connect with public services. It’s a tool to help government employees better deliver the right i..
The 3 Psychological Reasons We Cling to Conventional Wisdom (and How to Break Free)
“You need to sit still up there.”
I panicked. It was years ago, and for 30 straight minutes, I’d been listening to a veteran public speaker tear apart a video of my latest performance on stage. As a newer speaker on the circuit, I’d asked him what best practices he could share with me. His biggest and most poignant yet was the idea of “blocking,” or intentional movement.
“Try to establish one side of the stage as the place where bad stuff happens in your stories, and the other side where good stuff happens. Then walk there, stop, and make your point. You need to sit still more.”
Uh oh. Understand: I’m Italian-American. I’m also kinda, let’s just say, “enthusiastic.” (That’s how you’d describe a squirrel after six espressos, right?) “Standing still” ain’t exactly my thing. It may not even be physically possible. I speak so much with my hands that if they stopped moving, I think I’d just stop talking. But I thought, okay, that’s the best practice, and so that’s what I need to do to ..
Site Gallery in Sheffield is redesigned by DRDH architects
DRDH architects has redeveloped Site Gallery in Sheffield to open up new, extended gallery space, a café, shop and offices. A ribbed red brick façade offers a new face for the gallery, while the interior combines concepts from Konrad Fischer’s classic white cube with the architects’ experience of working on cultural buildings in northern Europe. Site Gallery is a contemporary institution embedded within Sheffield’s arts scene, culturally working with emerging artists and new media – and physically, as part of a wider complex of creative offices owned by Sheffield City Council. On taking on the gallery redesign, DRDH also took on this Edwardian era complex last renovated in the 1990s. A process of replanning, rescaling and redesigning consolidated the haphazard network of spaces into a ‘readable’, public facing and contemporary art gallery worthy of its role as a cutting-edge ‘Kunsthalle’ for Sheffield – and created a central entrance to the...
Concrètement, comment rendre les algorithmes responsables et équitables ?
Face aux multiples biais inscrits dans la production même des données utilisées par les algorithmes et les outils d’apprentissage automatisés, le risque, rappelle la chercheuse Kate Crawford (@katecrowford), co-fondatrice de l’AI Now Institute (@AINowInstitute), est que « plutôt que de concevoir des systèmes censés résoudre les problèmes, nous les exacerbions ». La question à laquelle sont confrontés les ingénieurs consiste à trouver les modalités pour rendre les systèmes techniques plus responsables, plus équitables. Les initiatives en ce sens se multiplient : en mai, le conseil municipal de New York, sous la responsabilité de Carmelyn Malalis, responsable de la Commission sur les droits de l’homme de la ville, a adopté un projet de loi et lancé un groupe de travail sur les biais algorithmiques, rapporte Nature en évoquant également les promesses du président français de rendre le code des algorithmes publics ouvert, ou les appels du gouvernement britannique à rendre les données utili..
Creativity, concentration and get shit done
How to be more concentrated, create better products and be a better colleaguePhoto by Rob Bye on UnsplashConcentration was not much of a topic 20 or 30 years ago. Most people could easily focus on page-length articles without pictures or infographics. This is hard for us since we are constantly bombarded with information about all sorts of channels and devices. The new media takes our attention almost uninterruptedly and our impulsive brain is helplessly exposed to the many stimuli.
Attention is the new currencyPhoto by Youssef Sarhan on UnsplashThe digital world is brilliant!(?)The countless positive achievements of the digital age are undisputed. The only problem is that our brain has not yet learned to deal with the modern flood of stimuli. When we’re not in a workflow tunnel, our brain constantly scans the environment for new stimuli and pounces on any interesting information. Nowadays we are constantly receiving new messages over the smartphone and the internet, so our brain absor..
How To Make A Dynamic Website Become Static Through A Content CDN
Smashing Magazine gave us a little surprise recently: Its website has been completely overhauled, switching away from WordPress to Netlify. One of the several reasons for the move is cost: Netlify allows for a static version of a website, which can be hosted directly on a content delivery network (CDN), reducing the number of web servers that are needed. In addition, because CDNs are located near users, accessing the website becomes faster.
Pal Zileri A/W 2018
Mood board: the Pal Zileri ready-to-wear label was founded by businessmen Gianfranco Barizza and Aronne Miola in 1980. The two had spent the previous ten years working together in the textile industry before launching their own line of fine suiting and, to this day, all of its clothes and accessories are made by a network of artisans in Quinto Vicentino. In July last year Rocco Iannone was appointed Creative Director, marking a new move for the house. A graduate of the Marangoni School of Design, Iannone joined the company after a decade at Giorgio Armani – the icon of Italian fashion whose influence still presides over the menswear tailoring we see today. For his debut, Iannone looked to do away with an uptight bourgeois attitude, and took inspiration from the Villa Valmarana ai Nani, an elegant landmark building in Vicenza, Pal Zileri’s homeland. ‘I don’t adhere to a code of dressing...
Marques : il est temps de réinvestir dans votre « Owned media » !
Credits Shutterstock RawPixel
Explosion des plateformes, atomisation des contenus, extinction programmée du reach organique : il n’en fallait pas plus pour que les marques saisissent l’importance de repenser leur stratégie sociale en recentrant les efforts sur leur « owned media » c’est-à-dire ces médias détenus en propre. Décryptage d’un phénomène qui va en s’amplifiant.
Bail précaire et chasse à l’engagement bait
Le phénomène n’est pas nouveau. Cela fait plusieurs années déjà que les marques assistent, impuissantes, à la baisse drastique du reach sur leurs pages sociales. La dernière en date ? La récente mise à jour de l’algorithme de Facebook qui va privilégier les publications des amis et de la famille au détriment de celles publiées par les pages d’entreprises. Les marques prennent ainsi progressivement conscience que non, une page Facebook ne leur appartient pas et que le « contrat » conclu avec les media owners s’apparenterait davantage à un bail précaire qu’un engagement lon..
Case Study: When You’re Successful, Stretched Too Thin, and Indispensable
Marion Barraud for HBR Carla was killing off her leading man. And it felt good—but not perfect.
She drummed her fingers on the editing desk and squinted at the monitors in front of her as she scrolled through footage from the season finale of Dope, her production company’s long-running drama series about DEA agents.
“What’s wrong?” asked Melanie, who had directed the episode.
Editor's NoteThis fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you’d like your comment to be considered for publication, please be sure to include your full name, company or university affiliation, and email address.
“In that last scene, we need quicker cuts between the fire at the lab and the flashbacks. And the song isn’t right. Viewers should be sad, yes, but mostly shocked. This is their hero dying—without any warning.”
Melanie looked upset, and Carla felt a pang of guilt. Dope was supposed to be Melanie’s n..