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The discovery phase in web design can help you create products and services that your users really need. Here’s why you need to take it seriouslyCreating websites that people want to use requires an intense amount of research. To truly understand the people who will be using your products and services is the main current of user experience design.
Oriol Beda quipped in UX Collective that “research is still seen as a magic wand that is only waved when problems arise”.
If you don’t know who your audience is, how can you ever expect to design something suited to their wants and needs? The answer is you won’t. You’ll end up with a half-baked product that nobody will want to use. For a better design process, research should be a primary tool for answering problems and not a fall back for when things go awry.
So, what steps can UX/UI designers take to ensure that they’re creating successful work? When it comes to web design, one of the most important steps is the discovery phase.
In this pos..
Image Source : Business InsiderCreative problem solving is a learned skill that every service designer, developer or researcher needs to master. Seeing a problem and devising a possible solution requires specific knowledge within a discipline and a flexible mindset. But new inventions come in many different shapes and sizes. Indeed, when a medical breakthrough is made, it is sometimes (but not always) referred to as ‘wholly original’. This means the solution is novel and no part of it has ever been used before. Which raises the question, are other inventions generally not?
“Most problems are multi-layered and don’t contain one solution alone.”As a matter of fact, no. Most problems are multi-layered and don’t contain one solution alone. This means existing solutions to other problems can be brought together to solve a brief. Often, the very best solutions are the product of other discoveries.
Take Galileo, for example. The Italian is often credited with inventing the first microscope, b..
“A “service” sign in a room lit up at night” by Mike Wilson on UnsplashNetflix, Google, Spotify & iPhone are all highly aware of the importance of good Service Design. We can see this through their business models. Did you ever wonder why Netflix charges customers on a monthly basis instead of per movie or why Spotify also only offers monthly subscriptions? And why did Apple switch from iTunes to Apple Music? The reason is simple. All of these providers wanted to move away from selling products and into selling services. Through well-designed services, providers hope to build and maintain a relationship with you, the customer. This relationship means that they can predict their revenue better, re-invest in improving customer experiences, up-sell and introduce new products and services more effectively to their existing customer base.
The benefits of brand loyalty, which companies such as Nike developed and cherished in the eighties and nineties, are reaped with more certainty through s..
Users’ expectations are high, and attention spans are short. There’s a multitude of alternative destinations if a website doesn’t present messaging, content, or functionality that immediately connects with what a visitor wants and needs. If a company is lucky enough to get users to its website, it should do everything in its power to keep them there and content. Website personalization is a proven way to engage audiences more effectively. Not only does it create better experiences for users, it can increase conversion rates, generate more revenue, and build brand affinity. Organizations who fail to personalize experiences are missing out on opportunities to better connect with prospects, retain existing customers, and generate greater brand loyalty.
What is personalization and why does it matter? Website personalization is about creating a highly relevant, targeted, and individualized experience to suit a user’s needs. It is dynamically presenting something that might be helpful or mo..
Be the type expert your users deserve with our ultimate list of free typography resources for UX designersIt was infamous typeface designer Eric Gill who opined in 1931 that “we are concerned with typography in England.” Fast forward 80 years and everybody is concerned with typography, everywhere.
That’s why the Justinmind UXers came up with this list of top font and typography resources.
Typography in design: A quick run-downTypography is entwined in our everyday lives and there is no avoiding its omnipresent power. Whether you’re in a bustling metropolis like New York City or secluded in the plains of Rwanda, you’re going to interact with type. It’s on street signs, buildings, movie posters and books to name but a few of its homes.
That’s why typography plays such a vital role within user experience design. It’s found all over the globe and can be used to define a brand, convey emotion, deliver information and even ignite fiery hatred among zealots.
Use typography to prototype awesom..
Each time you are launching a mobile app redesign, you are risking to make some users unhappy. But there may be so many reasons for an app redesign that it actually can be your number one priority. And it’s, of course, vital to identify your particular reason or reasons for redesigning an app. You need to be 100% sure about what you are getting into.
Redesigning has got many advantages. So, undoubtedly, a well-done redesign can move your business in a new direction and help increase ROI.
First off, you need to ask yourself why your app needs a redesign. So, you might want to launch a mobile app redesign because:
User experience trends have changedYou are about to launch a new featureYour competitor is providing a better app experienceYour current design is a mess and is not user-friendlyAs soon as you are sure about launching an app redesign, you need to start acting. Let’s discuss your moves one by one in more detail.
Talk to your usersEverything you do, you do for your users. So, it’..
From the candyfloss froth of the reception, to the crisp confines of the breakfast area and the sensual elegance of the 47 suites, the latest Room Mate hotel is a light-flooded study in contemporary chic; cool but also romantic. Credit Lázaro Rosa Violán, whose total remodelling of this period property honours Istanbul’s cosmopolitan past by retaining painted ceilings, parquet floors and exposed brickwork but brings it firmly into today with a mix of mid-Century flourishes, strategically-placed mirrors, lovingly-crafted woodwork and ultra-contemporary furnishings. Skip over the chain’s mildly mortifying Alt-AirB&B notion that each of its 22 hotels is the embodiment of an actual person (guests booking online for Istanbul are greeted by plaid-shirt pretty boy, Emir) for what founder Enrique Sarasola has pulled off – affordable, stylish properties in central locations – is genius. It’s the hotel equivalent of an Uterqüe. Or a Zara. Little wonder that Inditex...
For the Los Angeles-based antiques dealer, Joel Chen, collecting has always been about personal taste. ‘I have absolutely no unity in my acquisitions. I just go around and see what I like,’ he says, adding, ‘The prime element would have to be the quality of workmanship.’ Chen’s liberated personal collection is due to be auctioned at Christie’s this month. More than 300 lots that span mid-century and contemporary design, Asian art, antiques and decorative objects will go on sale both online and at Christie’s Rockefeller Centre in New York. As one of the most respected dealers in the US, Chen first traded Asian art and antiques in tribute to his Hong Kong heritage, before championing early modern design. He is a prolific collector of Ettore Sottsass’ work, and was a significant lender to the first US retrospective of the designer organised at LACMA in 2006. Christie’s sale celebrates...
By now, we’ve all heard about onboarding — the beginning of a relationship between a company and a user — but what about offboarding? Both go hand in hand as being two of the most important interactions you can have with a user, but offboarding gets much less publicity and sometimes is even altogether ignored. So, what exactly is it, and why is it so important? Offboarding is usually described as the interaction between a company and their customer at the end of the customer journey.
(This is a sponsored article.) Everybody's talking about design systems, but they are more than just a trend. They are a best practice for design consistency and efficiency between designers and developers. Back in the day, only large companies could afford the effort of building and maintaining a design system. Nowadays, with the growth of new tools and processes, they have become much more feasible for companies of all sizes.
- Free Sketch Template for building a meaningful “Affinity Diagram” during the UX Process
- Why the discovery phase is the most important web design step
- 20 Free iPhone X Mockups [PSD, Sketch]
- How to design Mobile Push Notifications that Don’t Suck
- Checklist for effective logo design
- Why Focusing Too Much on App User Acquisition is Not Right