Tag / retail
Vihan Sharma (LiveRamp) : “Nous sommes un connecteur essentiel du people based marketing”
photo : Florian Léger
Alors que de plus en plus de personnes se posent des questions autour de l’avenir du cookie, comment activer de la manière la plus efficace possible ses clients sur les écosystèmes comme ceux de Google et Facebook ?
Vihan Sharma, Managing Director France de LiveRamp, leader mondial du marché du CRM et Data onboarding a répondu à nos questions
Viuz- Quel rôle jouez vous dans le people based marketing ? Vihan Sharma : Les grandes marques souhaitent communiquer avec leurs clients sur les grands carrefours d’audience. Mais Il faut comprendre qu’à l’ère omnicanale, Google, Facebook et d’autres acteurs majeurs ne considèrent pas un cookie comme une personne. Or, pour faire un véritable matching multi device et people based il faut pouvoir associer les identifiants au niveau individu de ses clients avec les identifiants tiers de ces plateformes.
A ce jour nous sommes les seuls au niveau Français à pouvoir proposer un “matching” des ids Liveramp d’une manière sécurisé..
Groom mates: Benjamin Hubert on his ‘post-Apple generation’ shaving range
London-based industrial designer Benjamin Hubert isn’t interested in becoming ‘a design poster boy’. In 2015, his eponymous studio – once furniture-led and now rebranded as Layer – turned its attention to experience-driven, innovative design for the physical and digital worlds. Instead of creating the ‘next best chair’, its sights are trained on disrupting markets and affecting design change.
We sat down with the firebrand designer, to discuss his foray into men’s grooming...
W*: The prototypes for Offset, your contemporary shaving accessories collection, were unveiled last month. How have they been received?
Benjamin Hubert: Really well. It’s a smaller project than we normally take on, but it felt like the right time to do it. There has been a return to a kind of ritualistic tradition around beauty and facial care, and there has been a huge boom in traditional shaving.
Tell us about Follicle & Limb, your hair-care collaborators.
They’re a little bit underground at the moment – they..
Double vision: with a curated Fitzrovia space, an Aussie couple looks beyond Savile Row
Savile Row may be the heart of men’s tailoring in London, but Australian tailor Patrick Johnson, who recently added a showroom in the English capital to his burgeoning business (including four stores Down Under and one in New York), made a conscious decision to open in Fitzrovia’s Rathbone Place instead. ‘I have a lot of respect for English tailoring, but I’m very different,’ he explains. ‘I like being slightly off the beaten track.
Though not quite a fashion destination yet, the area brims with trendy eateries and galleries; Facebook will soon move its European HQ into a Make Architects-designed building down the road. ‘I think the area’s on a cusp,’ says Johnson. The choice of location befits the P Johnson brand, which is known for its relaxed approach – think lightweight fabrics, a fresh palette of beiges, creams and greys, and unstructured fits. Johnson’s suits are relevant to all contexts, seemingly designed to be casually thrown on in the morning, paired with light knitwear (tod..
Swede dreams: max out on minimalism at Arket’s debut store
Occupying a sought-after two-storey corner spot on London’s Regent Street, Arket is the new hotly anticipated lifestyle brand born of Scandinavian behemoth H&M. Positioning itself as the utilitarian sibling of Cos, & Other Stories and H&M, the brand describes itself as ‘a modern-day market place’ with a product offering that encompasses menswear, womenswear, childrenswear and homeware.
The doors to the first London outpost open today, to be swiftly followed by the launch of a flagship in Copenhagen next week, while a Covent Garden location is slated for September.
Two years in the making, Arket eschews trends, and instead aims to offer its customers well-made reliable staples for their homes and wardrobes. The more unusual items that pepper the shelves – such as the traditional Portuguese ceramics or ecological trainers – are supplied by an expertly edited selection of over 40 external brands.
Arket created its own scent concepts for its candles
‘We have less expertise within some..
Do Lawyers Make Better CEOs Than MBAs?
The bad news keeps coming for Wells Fargo. A nearly $150 million settlement is pending for the fake-account scandal that roiled the bank last year, and a new scandal has emerged: Recently it has been alleged that thousands of customers were signed up for insurance without their knowledge. A bevy of lawsuits is in the pipeline, and regulatory scrutiny is intensifying. Meanwhile, one of Well Fargo’s chief competitors, Bank of America, has been relatively scandal free, with impressive revenue and profit results for the first half of 2017. What explains the divergence in the fortunes of two of the U.S.’s largest banks?
One possibility is the tone at the top. For the past several years, Wells Fargo has been run by MBAs, while Bank of America’s CEO since 2010, Brian Moynihan, has a law degree from Notre Dame. Might this difference in education influence how CEOs behave when it comes to setting a course and trimming corporate sails? After all, there’s a subtle difference in how these two dis..
Curiosity shop: Hôtel de Crillon’s one-off wonders and fantastic treats
Following a sweeping four-year renovation, Paris’ Hôtel de Crillon has recently reopened, and long-time guests and supporters have been returning to find many of the grandest aspects of its hallowed past, dating back more than 250 years, reassuringly unchanged.
Yet, as part of its positioning as a ‘21st century palace’, the Rosewood-managed hotel has introduced a new gastronomic restaurant, a brasserie, two suites designed by Karl Lagerfeld, a subterranean pool and a retail space conceived by Parisian journalist and curator Thomas Erber. The space, called La Boutique, is the first permanent home for ‘Le Cabinet de Curiosités de Thomas Erber’, a peripatetic concept store that popped up in cities around the world between 2010 and 2015. Erber has upped the ante on other curated pop-up stores by assembling a uniquely eclectic and ambitious selection of specially commissioned and site-specific design, objets d’art, fashion, accessories and other collectables. His London edition at Browns i..
3 Things Multinationals Don’t Understand About Africa’s Middle Class
Steven Moore for HBR The retail scene in Africa has undergone a rapid transformation. A few years ago, many staple Western goods were hard to come by in some markets. Now, branded items — from luxury cosmetics to fast food and fast fashion — are becoming widely available at the glittering new shopping malls scattered around the region’s fast-growing cities.
Take the new Two Rivers Mall in Kenya’s capital, Nairobi. Completed in February 2017, it is eastern Africa’s largest shopping venue, housing grocery chains, restaurants, and luxury boutiques. But visit Two Rivers on a weekday, and the vast complex is empty. Why? Locals will tell you the mall is inconvenient to get to, and despite poverty levels in the region falling amid strong economic growth and foreign investment, the products sold there are too expensive for Nairobi residents to afford.
Nairobi’s New Two Rivers Mall Is the Largest in Eastern Africa
(Author’s Photo)
The problem points to a larger conundrum facing multination..
References Should Come from a Candidate’s Coworkers, Not Just Their Boss
One of the most common ways to reference check a job candidate is to talk with their former managers over the phone. In a traditional workplace defined by a clear hierarchy and static job descriptions, this type of feedback may be sufficient. But in today’s dynamic, knowledge-based workplace, where work is often accomplished by teams working closely together, is talking to a manager really the best way to assess a potential employee’s fit? They may be able to speak to a person’s performance, dependability, and level of knowledge about their industry, but can they accurately speak to their interpersonal work styles?
The feedback of others, especially coworkers, seems like it would be essential to understanding whether a person has the necessary skills to work effectively in a collaborative environment. For decades, coworkers have had their say in 360 surveys used for employee developmental purposes. The same can’t be said for reference checking, and until now, there has been no systema..
What 11 CEOs Have Learned About Championing Diversity
The business case for diversity is clear. Diversity can boost innovation and employee engagement, and companies with greater gender and racial diversity financially outperform their peers. Yet progress within organizations has been slow – there is still a lack of women and minorities in leadership positions, and certain industries like tech and finance are lacking diversity at all levels. And many diversity programs fail. Based on evidence that diversity initiatives are more effective if they start at the top, I interviewed 11 CEOs who have made a public commitment to diversity about how they are creating more diverse workforces.
About the InterviewsI wanted to select a diverse group of CEOs from a range of companies that varied by size and industry. I chose eleven CEOs: Art Peck (Gap Inc., retail), Shira Goodman (Staples, retail), Kevin Johnson (Starbucks, food services), Marc Benioff (Salesforce, software), Susan Wojcicki (YouTube, internet media), David Cohen (Techstars, startup ac..
Letter from Palm Springs: the latest projects from the mid-century modern mecca
Palm Springs is a city that performs a delicate dance between preservation and development in the midst of a mid-century architectural wonderland. It’s the kind of town where design-savvy residents are also activists who spring to the defence of endangered buildings, lead by groups like the Palm Springs Modern Committee.
Sadly, the 1959 spa and casino complex designed by William Cody, Donald Wexler, Richard Harrison and Phillip Koenig, was torn down in 2014 by the local Agua Caliente tribe who own the land. Now residents anxiously await what is rumoured (no plans have been released publicly to date) to be an 18-storey new hotel complex built on the bones of the old spa.
Architecture and Design Center – Palm Springs Art Museum, designed by Marmol Radziner, completed in 2011
But a new project by Grit Development (formerly Wessman Development) nearby, five years in negotiation, that includes a five-storey Kimpton hotel, adjoining retail and commercial space and civic park (designed by..