Tag / social
Mood board: Fashion people may have not felt like dancing when they arrived, for the second time in less than three hours, to the Grand Palais tired from a long nine days of shows – but that was about to change. After all, the Salon d’Honneur had swiftly been transformed into a dance floor, complete with several dozens mirrored disco balls and all. Their light reflected on the ceiling, floor and walls and was a clue of what we were about to see from the collection. Giambattista Valli – creative director of Moncler Gamme Rouge – has famously taken what could otherwise have been practical but boring outerwear and performance clothes to transform them into a world of fun, all the while staying true to his ultra-feminine – and ultra-desirable – sense of aesthetics. Today was not going to be an exception. This time, it was all about dancing, as models entered the runway in typical ballerina attires of pointes, leg warmers and layerings of soft yet performative tutu skirts, sweaters and jack..
Pepsi, Sony, Voyages Sncf, Expedia, Lycos, Hi-Media, Microsoft, Erik-Marie Bion affiche l’un des plus beau CV du digital Français.
Aujourd’hui Directeur Général d’Oath France, Erik-Marie , 45 ans, a accepté de se soumettre à la Big Interviuz.
Viuz : Votre première émotion digitale ?
Erik-Marie Bion : La découverte de l’Apple IIe à 13 ans sur lequel j’ai programmé plus tard un jeu d’aventure de style Mystery House.
Viuz : Hormis Oath, la société Tech que vous admirez le plus ?
Erik-Marie Bion : C’est Criteo dont je suis très admiratif. Une société française en croissance avec une taille et une valorisation en croissance. Une vraie société internationale et auto suffisante qui plus est.
Viuz : Ce qui vous plaît le plus dans le digital ?
Erik-Marie Bion : Les changements d’usage au quotidien dans nos interactions entre nous et que j’observe chaque jour chez mes enfants. La liberté et la construction.
Viuz : Ce qui vous plaît le moins dans le digital ?
Erik-Marie Bion : Les leader..
Credits Shutterstock Sarawut Aiemsinsuk
La dernière étude du CMO council souligne une nouvelle fois le sujet de la confiance et de la transparence de la publicité digitale et du programmatique à l’heure où 16,4 milliards de dollars sont perdus en raison de la fraude publicitaire (Source Adloox).
Synthèse et principaux insights :
1- Le poids de la confiance chez les consommateurs 64% des consommateurs déclarent répondre plus favorablement à de la publicité diffusée sur des sites d’actualité de confiance.
Parallèlement 37% ont déjà vu de la publicité affichée à côté de contenus répréhensibles et 66% des consommateurs abandonnent une marque après une expérience publicitaire négative.
2- Le poids de la confiance chez les CMO De leur côté, 50% des CMO font état de problèmes quant à la manière dont la publicité digitale est vue et 25% rapportent des exemples spécifiques d’affichage à côté de contenus choquants. Chez les CMO, le message est clair “la confiance de marque l’emporte sur le ..
When Moncler tapped Jean-Philippe Delhomme to create a series of Alpine-inspired prints for its A/W17 collection, the French artist’s illustrations took on a typically tongue-in-cheek persuasion. ‘The brand referenced a few ski resorts, like Cortina, St Moritz and Gstaad. I came up with characters and scenarios based around the excesses of skiing,’ Delhomme explains of his snow-topped social satire.
In one tableau, diners guzzling champagne watch as a zealous holidaymaker soars mid-ski jump over their table. In another, a fur coat- and hat-clad guest arrives outside the preposterous turrets of the Gstaad Palace hotel, a miniscule sausage dog in a Santa outfit in tow.
The collection is the second in Delhomme’s ‘Postcards’ series for Moncler, which debuted for S/S17 with illustrations inspired by seaside destinations, from Venice Beach to St Tropez, splashed across tops and swimming trunks. This season, his vivid brushstrokes are digitally printed onto puffer jackets and T-shirts, whil..
D’après la dernière étude de Pew Research, 67% des adultes américains consultent leurs news sur les réseaux sociaux dont 20% fréquemment.
Ils sont 68% sur Facebook, 74% sur Twitter
Twitter, YouTube et Snapchat en hausse Avec 74% d’usage contre 59% en 2016 (+18%) Twitter affiche la plus grande progression, suivi par Snapchat (+12%) et YouTube (+11%).
Facebook, Tumblr, Instagram et Linkedin progressent légèrement . A noter pour la première fois l’apparition de WhatsApp avec 23% d’accès aux news.
L’étude souligne toutefois que Facebook reste dominant avec 45% de la population américaine consultant l’actualité sur son service contre 18% sur YouTube et 11% sur Twitter.
Progrès du Multi-Usage L’étude note par ailleurs un progrès du multi-usage sur les réseaux sociaux avec 26% consultant leur news sur deux réseaux sociaux ou plus contre 13% en 2013.
Usages socio-démographiques En termes d’usages socio démographiques l’étude révèle un usage féminin plus prononcé chez Facebook et Ins..
Pierre Bergé, the co-founder of French fashion house Yves Saint Laurent, patron of the arts and passionate AIDS campaigner, has died at the age of 86. Bergé passed away this morning at his home in Saint-Rémy-de-Provence after a long illness.
Bergé was the longtime companion of Yves Saint Laurent, and the financial figurehead behind the maison he co-founded with the renowned fashion designer in 1961. The creation of the ‘Rive Gauche’ label in 1966 heralded the revolutionary concept of ready-to-wear – Yves Saint Laurent became renowned for democratising the stiff and elitist world of haute couture.
From Yves Saint Laurent’s ‘Mondrian’ dress to the androgynous ‘Le Smoking’ tuxedo suit, the brand’s designs were a pioneering force behind the Parisian fashion landscape during the sixties and seventies. It was a business that continually expanded into new territories, including fragrance and Paloma Picasso-designed accessories, and catered to the sartorial needs of figures including Marie-H..
There isn’t a catch-all response to the question posed by the Wellcome Collection’s new exhibition, ‘Can Graphic Design Save Your Life?’ The answer, as curator Lucienne Roberts has discovered after several years of sifting through the archives, is contradictory to say the least. As co-founder, with Rebecca Wright, of GraphicDesign&, a publishing house that explores graphic design’s social role, Roberts has long been interested in ‘demonstrating the value’ of the discipline. ‘There are very few subjects that are as essential as health,’ she says. ‘We knew the pharmaceutical industry was a really rich area to explore. It lends itself to quite a minimal, abstract approach.’
Drawing on Wellcome’s own massive collection, as well as loans from companies and individuals, Roberts worked with Jason Holley and Satoshi Isono of Universal Design Studio to shape the exhibition. ‘We looked at it as a graphic space,’ says Holley, ‘using composition, architecture, colour and iconography.’ From the (f..
Photo by Christine Roy According to a recent McKinsey Global Institute report, the number of people in the global labor force will reach 3.5 billion by 2030 — and yet there will still be a shortage of skilled workers. The result is likely to be intensified global competition for talent. Rather than assuming we’ll work in one location, in our native culture, we will need new skills, attitudes, and behaviors that help us work across cultures. Our ways of thinking about careers, colleagues, and collaboration will need to become more flexible and adaptable. My five-year study of the global workforce at Rakuten, the Japan-based e-commerce powerhouse, gave me a close-up look at what will drive success for this new type of global worker.
Prior to 2010, Rakuten had been a multilingual global company. The Japanese employees in the Tokyo headquarters communicated in Japanese, the Americans in the U.S. subsidiary spoke English, and the workers in Asia, Europe, and South America spoke a mixture o..
Based in the Ribera del Duero region of northern Spain, Danish winemaker Peter Sisseck is known for the delicately crafted wines he produces under the Pingus label. The same description could be applied to his new home and farmstead, recently completed to a design by Copenhagen’s Henning Larsen Architects. Set in an isolated and picturesque spot in Castilla y León, the farm is around ten kilometres away from the main Pingus vineyards, and now forms part of a symbiotic production system in which every element is carefully considered.
‘We cultivate our grapes biodynamically and in order to do that we need compost for the vineyards,’ explains Sisseck. ‘Most people now use artificial fertilisers, but it’s really important for the vineyards that we stimulate them in an organic way because you need a lot of micro-organisms in the soil. So it’s been an ambition to create a farm for quite some time now. It’s up and running and already proving to be one of the best decisions that we ever took...
“There’s no team without trust,” says Paul Santagata, Head of Industry at Google. He knows the results of the tech giant’s massive two-year study on team performance, which revealed that the highest-performing teams have one thing in common: psychological safety, the belief that you won’t be punished when you make a mistake. Studies show that psychological safety allows for moderate risk-taking, speaking your mind, creativity, and sticking your neck out without fear of having it cut off — just the types of behavior that lead to market breakthroughs.
Ancient evolutionary adaptations explain why psychological safety is both fragile and vital to success in uncertain, interdependent environments. The brain processes a provocation by a boss, competitive coworker, or dismissive subordinate as a life-or-death threat. The amygdala, the alarm bell in the brain, ignites the fight-or-flight response, hijacking higher brain centers. This “act first, think later” brain structure shuts down perspec..
- Monthly Web Development Update 10/2017: CSS Grid, CAA Pitfalls, And Image Optimization
- Don’t Let Your Brain Deceive You: Avoiding Bias In Your UX Feedback
- Implementing A Service Worker For Single-Page App WordPress Sites
- Building A Large-Scale Design System: How A Design System Was Created For The U.S. Government (Case Study)
- CSS Grid Challenge: Winners and Templates
- William Wegman shoots distinguished dogs on distinguished American design, just for us