Tag / user experience
McKinsey : les analytics expliqués à mon CEO
Analytics, l’âge de la maturité ? Dans son dernier rapport , McKinsey examine comment les analytics avancés offrent des leviers inédits et un avantage compétitif aux organisation les plus rapides.
Aujourd’hui, 50% des CEO interrogés se déclarent garants du sujet analytics.
Le cabinet de conseil en stratégie livre 9 insights aux CEO :
Si les analytics recèlent des promesses d’opportunités et de disruption, peu de leaders sont capables d’expliquer comment En fait seule une minorité de CEO est capable de répondre à la question “Où voulons nous être dans 5 ans grâce aux analytics avancés ?”. Parallèlement certaines sociétés avancées ont dépassé le stade de l’accumulation, s’ouvrent au partage de données et même aux pooling de Data au sein de consortium au niveau industriel ou vertical.
D’autres organisations conçoivent des produits enrichis de Data analytics ou offrent maintenant leurs données premium encapsulées dans des services enrichis comme ces fabricants de moteurs de Jets qui v..
UX Meets MBA: What Happens When A Designer Goes To Business School
If great design can imbue customers with trust, why are designers so removed from product management and the larger business strategy? As a VP of UX with an MBA, I strive to bring both worlds together to create a new model in which user experience and design align with overall business strategy and company vision to drive increased revenue and customer engagement.
As the Internet became commercially viable, “first to market” generally prevailed as a dominant corporate strategy. However, as technology has become more open and reusable, product differentiation is now a proven strategic blueprint. This tectonic shift has been a boon for the design discipline. Consequently, design has gotten the proverbial “seat at the table” and is now expected to be a driving, strategic function.
The post UX Meets MBA: What Happens When A Designer Goes To Business School appeared first on Smashing Magazine.
Foundations of Interaction Design
I teach a number of classes at CCA, including Creative Founder, Story and Play. One year I tried on teaching Foundations. I love the Sophomores, and the class went great, but I found myself a bit bored teaching core concepts yet again. I passed on teaching the class the next year in favor of some other “weirder” ones (like Play!). I want to write up my choices as I designed this class so that other teachers can use this as a resource. And someday I may return to this interesting problem, “How do we make interaction and UX designers?”
Here is the syllabus. The best part of it is, IMO, the deliverable checklist.
This is the prettified version, made by Bibiana Bauer Goals and Process When I committed to teaching this class, I had a lot of decisions to make. My Foundation class would be 15 weeks long, once a week, for six hours. This may feel like a lot of time, but it’s not, really, to teach the foundations of interaction design. I believe it’s not enough to teach “pure” interactive des..
6 Digital Trends Are Poised to Transform How We Work – SPONSOR CONTENT FROM DXC TECHNOLOGY
In addition to the digital tools entering the workplace now, several technologies and trends on the horizon have the potential to further transform the way we work and interact with others.
Artificial intelligence. Artificial intelligence (AI) is already in use throughout the web and increasingly within the enterprise, handling everything from initial call screening for sales prospects to scheduling.
Chatbots are evolving into more complex virtual assistants, interacting with humans to replace phone calls, emails, and texts. Online virtual assistants, such as Amy or Andrew at x.ai, schedule meetings based on calendars and preferences, propose a range of times by email, negotiate with (human) administrative assistants as needed, and send invitations. This type of help has a high return on investment: x.ai estimates that it takes humans an average of 17 minutes to schedule one meeting, while virtual assistants cost less than $100 per month.
Eventually, this will evolve into virtual as..
L’UX n’est pas l’UI mais l’UI est l’UX
Post original
picture from unsplashEncore trop souvent, l’UX (User eXperience)est assimilée à l’UI (User Interface). Je vous ai déjà perdu ? Pour expliquer clairement cette confusion, je dirais qu’assimiler l’UX à l’UI reviendrait à penser que l’expérience utilisateur se limite au fait de surfer sur un site au design agréable pour accéder à de l’information.
L’UI, c’est ce qui fait le lien entre l’humain et la machine, c’est en quelque sorte le produit fini présenté à l’internaute. C’est ce produit abouti qui va lui permettre de naviguer aisément sur votre site web, sans lui demander trop d’effort.
Les différences entre UX et UI DesignLes réflexions sur l’interface utilisateur font l’objet de nombreuses études : quelles typographies utiliser ? Comment organiser l’information pour rendre le site le plus intuitif possible ? Bref, l’UI se résume à l’organisation des éléments (graphiques et textuels) pour proposer un site attrayant. Mais pour qu’une expérience utilisateur soit agréable, tr..
Great Digital Companies Build Great Recommendation Engines
Laura Schneider for HBR Perhaps the single most important algorithmic distinction between “born digital” enterprises and legacy companies is not their people, data sets, or computational resources, but a clear real-time commitment to delivering accurate, actionable customer recommendations. Recommendation engines (or recommenders) force organizations to fundamentally rethink how to get greater value from their data while creating greater value for their customers. In other words, they’re a terrific medium and mechanism for transitioning traditional managements to platform perspectives.
“Build real recommendation engines fast” is my mission-critical recommendation to companies aspiring — or struggling — to creatively cross the digital divide. Use recommenders to make it easier to gain better insight into customers while they’re getting better information about you. Making recommendation an organizing principle for digital design distinguishes leaders from laggards.
Recommenders’ true ..
Sonic bloom: Design Museum Holon is making noise about audio design
‘Here in Israel, we tend to blame the younger generation for choosing to go to a restaurant or concert over a museum,’ says Maya Dvash, chief curator at Design Museum Holon. ‘But they do this because of the need to have an experience – something that wasn’t previously fulfilled by the classic museum visit.’
Dvash and her team are on a mission to change this, filling Israel's premier design hub with immersive displays to touch, play with and hear, eschewing stuffy glass cabinets and library-quiet galleries. Recall the virtual reality units at the ‘eyewear through the ages' display last year, or Ron Arad's digital experimentations with crushed cars back in 2013.
For the museum's landmark summer exhibition, ‘Sound and Matter in Design’, interactivity is built into the very fabric of the building. Ron Arad's sweeping Corten steel walls have been dotted with speakers, emitting sounds controlled by the visitors themselves. Split into three parts, the exhibition com..
The UX of Hiring for UX Positions
By Dan Maccarone & Sarah Doody“If I were to just see you blind, I’d think ‘Cute kid, next.’”
That’s how Emily Rees, Director of Talent at The Stem, described how she normally would have reacted to Dan as a candidate for an information architect position when his resume landed on her desk in May of 1999.
On paper, Dan had zero professional design training or experience and neither his B.A. in English and performing arts nor his M.S. in journalism stood out as typical qualifications for what she looked for to fill that role.
“But you were referred by someone high up in the organization, so that’s what got you the interview,” says Rees. “Otherwise, you didn’t fit what I was looking for. You got the job because of the interview.”
Rees isn’t wrong in her thinking — not then and not now as she still hires roles in the world of user experience. But as we started exploring how organizations hire UX professionals, the problem arose: what should you look for and why does that differ depending on..
The UX of Getting Started in UX
By Dan Maccarone & Sarah DoodyThis is the third article in a 3 part series about the state of the UX ecosystem. To start at the beginning, read this article.
Let’s get the hard part out of the way. Not everyone is cut out to work in User Experience (UX). That’s not a dig at anyone. Most of us aren’t cut out to be dentists, developers, or defensive linebackers. For those that excel at UX, it starts with seeing the world through a problem solving lens and a need to keep improving on the solutions we’ve already found.
We currently live in a world where UX is trendy and a lot of people want to break into it. “It’s sort of like when people hopped onto being HTML Developers,” says Jessica Sciorra, a veteran recruiter who works for VSA Partners in New York City. “They found that writing that stuff could make them a lot of money. It’s similar to any hot topic field. People get into it because it sounds sexy and it’s involved in new products.”
Part of the problem is that there’s still confusion..
5 Surprising Things I’ve Learned About Teaching
Five years ago I walked away from corporate life and started teaching. I thought it’d be easy; I already gave highly rated talks and ran full workshops. But becoming a teacher taught me how little I knew, and changed how I did everything.
We learn with our hands not with our ears. The first class I taught was an eight week, two-hour a week course on User Experience. I freaked out. How could I cover all of UX in this limited time! So I made the classic mistake. I lectured for two hours each week, then gave homework.
Danielle Barnes, pal and wise producer, told me students were asking for more in-class exercises. I was put-out (we have a lot to cover!) but I listened and added exercises. Students learned better. Homework got way better. I started adding more in class exercises, and traded lecture for coaching.
Now I lecture maybe ten minutes in every hour, and use homework for information transfer rather than droning on.
2. Draw Everything.
When I started teaching at CCA I was warned..