Tag / user experience
As web design focuses more and more on good user experience, designers need to create the most usable and attractive websites possible. Carefully applied minimalist principles can help designers make attractive and effective websites with fewer elements, simplifying and improving users’ interactions.
In this article, I will discuss some examples of minimalism in web design, things to consider when designing minimalist interfaces, and explain why sometimes "less is more". If you’d like to get more creative with your own designs, you can download and test Adobe XD, and get started right away.
The post Minimalistic Design With Large Impact: Functional Minimalism For Web Design appeared first on Smashing Magazine.
Unveiled in Cannes at this year’s boat show, Princess’ new 62 model is here to prove that when it comes to luxury yachts, size isn’t always everything. At a more modest 19.34m long, the 62 bobs comfortably at the company’s mid-size category of their famous Flybridge range, a design that casts a benevolent appearance in comparison to the somewhat aggressive, generously proportioned silhouettes on offer elsewhere.
The focus here is on a quiet luxury rather than opulence: you won’t find Swarovski bling or fur trims aboard a Princess (unless demanded by the buyer, perhaps). According to its head of design, Sarah Verey, the challenge with yacht interiors these days is meeting an ever-increasing demand for a minutely personalised experience amongst a sea of rapidly shifting trends. Nowadays, many Princess customers use their yacht to work on while spending time with family as a sort of itinerant holiday home.
In order to create that homely floating environment, there’s a muted palette of h..
Analytics, l’âge de la maturité ? Dans son dernier rapport , McKinsey examine comment les analytics avancés offrent des leviers inédits et un avantage compétitif aux organisation les plus rapides.
Aujourd’hui, 50% des CEO interrogés se déclarent garants du sujet analytics.
Le cabinet de conseil en stratégie livre 9 insights aux CEO :
Si les analytics recèlent des promesses d’opportunités et de disruption, peu de leaders sont capables d’expliquer comment En fait seule une minorité de CEO est capable de répondre à la question “Où voulons nous être dans 5 ans grâce aux analytics avancés ?”. Parallèlement certaines sociétés avancées ont dépassé le stade de l’accumulation, s’ouvrent au partage de données et même aux pooling de Data au sein de consortium au niveau industriel ou vertical.
D’autres organisations conçoivent des produits enrichis de Data analytics ou offrent maintenant leurs données premium encapsulées dans des services enrichis comme ces fabricants de moteurs de Jets qui v..
If great design can imbue customers with trust, why are designers so removed from product management and the larger business strategy? As a VP of UX with an MBA, I strive to bring both worlds together to create a new model in which user experience and design align with overall business strategy and company vision to drive increased revenue and customer engagement.
As the Internet became commercially viable, “first to market” generally prevailed as a dominant corporate strategy. However, as technology has become more open and reusable, product differentiation is now a proven strategic blueprint. This tectonic shift has been a boon for the design discipline. Consequently, design has gotten the proverbial “seat at the table” and is now expected to be a driving, strategic function.
The post UX Meets MBA: What Happens When A Designer Goes To Business School appeared first on Smashing Magazine.
I teach a number of classes at CCA, including Creative Founder, Story and Play. One year I tried on teaching Foundations. I love the Sophomores, and the class went great, but I found myself a bit bored teaching core concepts yet again. I passed on teaching the class the next year in favor of some other “weirder” ones (like Play!). I want to write up my choices as I designed this class so that other teachers can use this as a resource. And someday I may return to this interesting problem, “How do we make interaction and UX designers?”
Here is the syllabus. The best part of it is, IMO, the deliverable checklist.
This is the prettified version, made by Bibiana Bauer Goals and Process When I committed to teaching this class, I had a lot of decisions to make. My Foundation class would be 15 weeks long, once a week, for six hours. This may feel like a lot of time, but it’s not, really, to teach the foundations of interaction design. I believe it’s not enough to teach “pure” interactive des..
In addition to the digital tools entering the workplace now, several technologies and trends on the horizon have the potential to further transform the way we work and interact with others.
Artificial intelligence. Artificial intelligence (AI) is already in use throughout the web and increasingly within the enterprise, handling everything from initial call screening for sales prospects to scheduling.
Chatbots are evolving into more complex virtual assistants, interacting with humans to replace phone calls, emails, and texts. Online virtual assistants, such as Amy or Andrew at x.ai, schedule meetings based on calendars and preferences, propose a range of times by email, negotiate with (human) administrative assistants as needed, and send invitations. This type of help has a high return on investment: x.ai estimates that it takes humans an average of 17 minutes to schedule one meeting, while virtual assistants cost less than $100 per month.
Eventually, this will evolve into virtual as..
picture from unsplashEncore trop souvent, l’UX (User eXperience)est assimilée à l’UI (User Interface). Je vous ai déjà perdu ? Pour expliquer clairement cette confusion, je dirais qu’assimiler l’UX à l’UI reviendrait à penser que l’expérience utilisateur se limite au fait de surfer sur un site au design agréable pour accéder à de l’information.
L’UI, c’est ce qui fait le lien entre l’humain et la machine, c’est en quelque sorte le produit fini présenté à l’internaute. C’est ce produit abouti qui va lui permettre de naviguer aisément sur votre site web, sans lui demander trop d’effort.
Les différences entre UX et UI DesignLes réflexions sur l’interface utilisateur font l’objet de nombreuses études : quelles typographies utiliser ? Comment organiser l’information pour rendre le site le plus intuitif possible ? Bref, l’UI se résume à l’organisation des éléments (graphiques et textuels) pour proposer un site attrayant. Mais pour qu’une expérience utilisateur soit agréable, tr..
Laura Schneider for HBR Perhaps the single most important algorithmic distinction between “born digital” enterprises and legacy companies is not their people, data sets, or computational resources, but a clear real-time commitment to delivering accurate, actionable customer recommendations. Recommendation engines (or recommenders) force organizations to fundamentally rethink how to get greater value from their data while creating greater value for their customers. In other words, they’re a terrific medium and mechanism for transitioning traditional managements to platform perspectives.
“Build real recommendation engines fast” is my mission-critical recommendation to companies aspiring — or struggling — to creatively cross the digital divide. Use recommenders to make it easier to gain better insight into customers while they’re getting better information about you. Making recommendation an organizing principle for digital design distinguishes leaders from laggards.
Recommenders’ true ..
‘Here in Israel, we tend to blame the younger generation for choosing to go to a restaurant or concert over a museum,’ says Maya Dvash, chief curator at Design Museum Holon. ‘But they do this because of the need to have an experience – something that wasn’t previously fulfilled by the classic museum visit.’
Dvash and her team are on a mission to change this, filling Israel's premier design hub with immersive displays to touch, play with and hear, eschewing stuffy glass cabinets and library-quiet galleries. Recall the virtual reality units at the ‘eyewear through the ages' display last year, or Ron Arad's digital experimentations with crushed cars back in 2013.
For the museum's landmark summer exhibition, ‘Sound and Matter in Design’, interactivity is built into the very fabric of the building. Ron Arad's sweeping Corten steel walls have been dotted with speakers, emitting sounds controlled by the visitors themselves. Split into three parts, the exhibition com..
By Dan Maccarone & Sarah Doody“If I were to just see you blind, I’d think ‘Cute kid, next.’”
That’s how Emily Rees, Director of Talent at The Stem, described how she normally would have reacted to Dan as a candidate for an information architect position when his resume landed on her desk in May of 1999.
On paper, Dan had zero professional design training or experience and neither his B.A. in English and performing arts nor his M.S. in journalism stood out as typical qualifications for what she looked for to fill that role.
“But you were referred by someone high up in the organization, so that’s what got you the interview,” says Rees. “Otherwise, you didn’t fit what I was looking for. You got the job because of the interview.”
Rees isn’t wrong in her thinking — not then and not now as she still hires roles in the world of user experience. But as we started exploring how organizations hire UX professionals, the problem arose: what should you look for and why does that differ depending on..
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