Tag / video
A better approach for the most important meeting of the week There are a lot of work “rituals” that suck so badly you want to hunt down and interrogate who ever invented them. The dreaded weekly status email is one of them. The weekly 1:1 between a boss and a direct report can be another. What should be a chance to get on the same page with the person critical to your success is often awkward, overly chummy or even skipped.
In my life I’ve been a manager, a coach and a teacher. You could argue they are all variations of management. All three share a common misconception, which is that the job is to tell people things — what to do, what to think or what to know. But it’s not. If you want to be good at any of these, you have to become a facilitator in another human’s journey to self-management.
The job of a manager is to make yourself as unnecessary as possible.
A teacher who only lectures is no more valuable than a youtube video. A teacher who asks great questions makes life-long lea..
The bank hoped to bring a human-centered angle to an industry which is hardly known for innovation. They were especially interested in the customer segment of boomer-age women with children. To conduct the ethnographic research, a team of five BoA employees partnered up with four agency designers. In their user research, the group conducted interviews and observed families in Atlanta, Baltimore, and San Francisco. According to IDEO designer Sally Madsen, the team was “talking to people who were great at saving, and people who struggled with it, taking inspiration from some of the existing, every-day habits people have around savings“. They observed a dozen families, and followed mothers around when they went shopping or dining. Soon, they realized an interesting pattern: In many families, mothers were in charge of managing finances. An extreme group in this pattern turned out to be single mothers: They are often on a tight budget and have to keep track of their spending meticulously.
“You need to sit still up there.”
I panicked. It was years ago, and for 30 straight minutes, I’d been listening to a veteran public speaker tear apart a video of my latest performance on stage. As a newer speaker on the circuit, I’d asked him what best practices he could share with me. His biggest and most poignant yet was the idea of “blocking,” or intentional movement.
“Try to establish one side of the stage as the place where bad stuff happens in your stories, and the other side where good stuff happens. Then walk there, stop, and make your point. You need to sit still more.”
Uh oh. Understand: I’m Italian-American. I’m also kinda, let’s just say, “enthusiastic.” (That’s how you’d describe a squirrel after six espressos, right?) “Standing still” ain’t exactly my thing. It may not even be physically possible. I speak so much with my hands that if they stopped moving, I think I’d just stop talking. But I thought, okay, that’s the best practice, and so that’s what I need to do to ..
From Airbnb to Pinterest, more and more designers are launching and leading companies, and many are doing it without traditional business experience or backgrounds. Instead, they’re learning how to build a business while building their businesses. Two such entrepreneurs are Design Army co-founder Pum Lefebure and Jesse Genet, the CEO of product packaging company Lumi, who will share their experiences during an October 15 Adobe MAX session hosted by 99U.
Ahead of the panel, we’re reflecting on the lessons Lefebure and Genet have shared with us about becoming savvier entrepreneurs.
Don’t quit your day job too soon. Lefebure started Design Army with her husband Jake at their kitchen table with Lefebure also working her full-time job, so they could maintain their health insurance. Both regularly stayed up until 3 a.m. to get Design Army off the ground. They anticipated it would be two years before Design Army took off enough for Lefebure to leave her day job. It took four months. The tak..
Yoko Ono has coolly defied being pigeonholed by her critics for over 50 years, wearing many hats (figuratively and literally) along the way: a pioneer of performance art, a staunch peace activist, a dance hitmaker, just to name a few. At 85 years old, the conceptual artist, singer and songwriter shows no signs of slowing down as she is set to release a new record, Warzone. Ono is revisiting 13 songs from her catalogue spanning 1970-2009, the messages woven into her lyrics still pertinent – perhaps more so than ever today. ‘Things are very difficult for everybody. It’s a war zone that we are living in,’ wrote Ono in a statement. ‘I like to create things in a new way. Every day things change.’ Each of the tracks on Warzone have been brought to life by artist Jonny Sanders in a series of short conceptual videos using Ono’s...
Summary: Users appreciate personalized content suggestions and are willing to give up some of their privacy for quality recommendations, while accepting some inaccurate recommendations.
20 years ago, Jakob Nielsen posited that personalization was overrated , primarily because technology was not sufficiently advanced to create good predictions for what users cared about. Fast forward to today, and (as he predicted) personalization is a growing trend on the web. Individualized personalization , as opposed to role-based personalization , refers to the practice of tailoring content and functionality to a specific user, based on data gathered about that user’s preferences and behaviors.
While personalized user interfaces can include anything from command shortcuts to color schemes, a particularly useful form of individualized personalization is the use of recommendations on websites and mobile apps. Recommended products or content items are particularly common on ecommerce sites, social ..
Summary: China’s popular social-ecommerce app succeeds in building a mutually beneficial user community and bringing in a smooth shopping experience for users.
Xiaohongshu (小红书 — Little Redbook in English, but not related to the U.S. Redbook magazine) is a popular Chinese social-ecommerce mobile application which was launched in 2013 and, according to China Daily, is now valued at more than $3 billion. It targets 18–35-year-old women interested in luxury fashion and beauty products. Redbook allows users to browse, buy, and review products, share shopping experiences, as well as discover and purchase products shared by the community from overseas.
Users of the app can contribute to the community by posting detailed product reviews or product-based lifestyle and fashion tips using photos, video, and text. Posts about a particular item often contain tags with information about price, brand, and the location of purchase (even down to the exact store). Product posts are integrated with R..
First in a series
The idea that incumbent businesses and even whole industries can be unexpectedly disrupted by newcomers to the market is a powerful one, and we have Clayton Christensen and his 1997 book, The Innovator’s Dilemma, to thank for this insight. In the over 20 years since the publication of Christensen’s seminal work, however, we have seen violent disruptions that were not predicted by Christensen’s description of disruptive innovation. This article begins to explore how we might update our understanding of disruption in a way that is more useful to businesses desiring to either disrupt or ward off disruption.
Seeking a meaningful definition of “disruptive innovation”Professor Christensen says on his website:
Disruptive innovation describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.First Edition, The Innovator’s DilemmaBut ..
L’artiste et essayiste James Bridle (@jamesbridle) s’intéresse depuis longtemps aux dysfonctionnements de notre monde moderne. Il observe ce qui ne fonctionne pas : les bugs, les glitchs, les ratés de notre développement technologique… Longtemps, il a regardé les espaces de friction entre technologie et société comme le lieu d’expression et de production de nouvelles formes culturelles. C’était ce qu’il appelait « la nouvelle esthétique », celle produite au croisement de la technologie et de la réalité, ces « irruptions visuelles du monde numérique dans le monde physique ». Il en a joué plus que tout autre, en produisant des dispositifs pour interroger la manière même dont nous produisons notre monde moderne. L’un des exemples les plus célèbres – parmi d’autres – étant certainement le piège à voiture autonome qu’il imagina, comme une mise en abîme des limites de la soi-disant intelligence artificielle qu’on pouvait prendre au piège comme un enfant… On avait évoqué rapidement, au printe..
In the mobile app world, focusing on ANYTHING too much is already a growth killer. You know why? Because there are a dozen things to take care of and if you invest too much energy into one thing only, you might end up losing the others. The same applies to focusing too much on user acquisition. Of course, it’s tempting to invest money into acquiring new users especially if you are just starting but there are other growth factors you should consider too such as engagement and retention.
Let’s start with understanding what user acquisition is and how it can help you.
Basically, mobile user acquisition equals to getting people to download your mobile app.
User acquisition is sometimes rather costly but you cannot overlook it because let’s face it, you need people to learn about your app and to download it to understand what a treasure it is.
via GIPHYThere are tons of acquisition strategies you can use. You can start with the following:
You can build a landing page with links to your app ..