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In the mobile app world, focusing on ANYTHING too much is already a growth killer. You know why? Because there are a dozen things to take care of and if you invest too much energy into one thing only, you might end up losing the others. The same applies to focusing too much on user acquisition. Of course, it’s tempting to invest money into acquiring new users especially if you are just starting but there are other growth factors you should consider too such as engagement and retention.
Let’s start with understanding what user acquisition is and how it can help you.
Basically, mobile user acquisition equals to getting people to download your mobile app.
User acquisition is sometimes rather costly but you cannot overlook it because let’s face it, you need people to learn about your app and to download it to understand what a treasure it is.
via GIPHYThere are tons of acquisition strategies you can use. You can start with the following:
You can build a landing page with links to your app ..
“A “service” sign in a room lit up at night” by Mike Wilson on UnsplashNetflix, Google, Spotify & iPhone are all highly aware of the importance of good Service Design. We can see this through their business models. Did you ever wonder why Netflix charges customers on a monthly basis instead of per movie or why Spotify also only offers monthly subscriptions? And why did Apple switch from iTunes to Apple Music? The reason is simple. All of these providers wanted to move away from selling products and into selling services. Through well-designed services, providers hope to build and maintain a relationship with you, the customer. This relationship means that they can predict their revenue better, re-invest in improving customer experiences, up-sell and introduce new products and services more effectively to their existing customer base.
The benefits of brand loyalty, which companies such as Nike developed and cherished in the eighties and nineties, are reaped with more certainty through s..
Quick wins to make your designs more inclusiveWhat is Accessibility?When was the last time you visited a website and got frustrated because you had trouble using it? Maybe the site was using Web GL technology that your browser didn’t support, you couldn’t read it’s text due to it being so small, or the mobile experience simply wouldn’t load on your iPhone. If you think back to these annoying experiences where you functionally could not navigate a site, chances are you’ve experienced inaccessibility in one form or another.
This is not to say that all frustrating experiences are inaccessible, but there are definitely overlaps between bad UX and inaccessibility. An easy way to think of this is that a bad experience for the general public is usually much worse for a disabled or impaired individual.
If you find yourself squinting to read small text on a site, for example, chances are a visually impaired person wouldn’t be able to read it at all. If you make this small text size larger, you’..
Great web design is an art, and in the increasingly accessible digital world, it has become ever more important to ensure that your design decisions are focused on an accessible user experience. This not only facilitates more positive engagements with a business’ audience, but is also an important step in establishing a brand’s reputation, visibility, and authority.
The principles of universal design arose from a recognition of the need to overcome obstacles to accessibility, particularly in the case of individuals with physical or cognitive difficulties. However, as the name suggests, universal design extends beyond these challenges to encompass the barriers faced by individuals in all walks of life, for myriad different reasons.
Accounting for all users’ needs is no minor feat, yet there are a few fundamental tenets to use to make your work better and transform the customer journey into an experience that is accessible and enjoyable for all.
1. Provide Choice Customizability enabl..
In the first part of our UX in 2018 series, we explored trends that will change the priorities of developers and designers. Today, we look at what fills those designs and makes them work for users. Content has often been an afterthought in UX design, but in recent years it has taken a leading role in creating a great experience.
While nearing a graduate degree in user experience design, my professional specialty is content strategy. I have seen a rise in teams and projects using content design, structured content, or content-first approaches to ensure the development of content that can adapt to devices and new designs. Karen McGrane introduced up to COPE and adaptive content in 2012 and today Mike Atherton and Carrie Hane are teaching us about connected content. 2018 will be a year where content has a seat at the table from the beginning. It is the beginning of the end of content being an afterthought.
Two of the newest lead voices in content strategy, Scott Kubie and Andy Welfle, a..
The latest stage in the on-going $225 million rejuvenation of Ottawa’s National Arts Centre by Diamond Schmitt Architects employs light as an architectural element. Inspired by traditional Japanese lanterns as well as the use of light and video in monuments like the Arc de Triomphe and even Yad Vashem, the Kipnes Lantern (named for its generous patrons) is a three storey, hexagonal glass tower, positioned above the new Elgin Street entrance, featuring the largest transparent LED screen in North America. Originally, the brutalist 1969 Fred Lebensold-designed structure was conceived in concrete, with a rigourous geometry as a series of stunted towers that reference the surrounding rugged terrain of craggy escarpments and Canadian Shield. In keeping with the architects' concept of opening up the building, the lantern will act as a device for illumination, transparency and community engagement. Acting as a ‘fifth stage’ for the venerable arts centre (designated as a national historic ..
Back in 2015, I launched the Persuasive Patterns card deck. It was a physical brainstorm tool created to help UX practitioners implement persuasive design in their daily work. The card deck is used in the daily UX work at some of the biggest and most popular tech companies all over the world.
The premise of the tool is to help companies build products that not only solve real user problems but also excels in execution. To help companies that have been spending too much time perfecting the usability of their product and too little on figuring out what actually motivates their users to do exactly that.
It doesn’t matter how easy your product is to use if nobody wants to use it.
Too often, companies have built great products that actually solve important and real problems of the user, but fail to get users to realize it. For that purpose, you might consider looking into persuasive design. Here, the starting point is psychology rather than graphical design. Persuasive design help design..
Iconic brutalist building 180 Strand is an apt setting for video vanguard Jeremy Shaw’s latest 70s-inspired exhibition, which opens today in collaboration with König Galerie. ‘We love presenting exhibitions in unlikely locations, and we plan to do it across London,’ says Katharina Worf, König Galerie’s London director.
The German gallery, which represent an impressive catalogue of artists including like Katharina Grosse, Elmgreen & Dragset and Helen Marten, has this week opened the doors of its first permanent London location in a 3,750 sq ft, underground Marylebone carpark. Currently filled with a selection of works from the gallery’s archives, it’s ‘a space for Londoners to come and indulge in our artists, and really get to know us as a gallery’.
Installation view of König Galerie’s inauguating group show at its new Marylebone location. Photography: Dan Weill
Across town on the Strand, Shaw is flying the gallery’s flag off-site, where the nebulous, pseudo-documentary Liminals is ..
Snow White was the original, archetypal Disney princess: she was the ‘fairest of them all’, she was cheerful and kind, and most importantly, she was as innocent as a lamb. Just as her allegorical name would suggest.
Since Disney’s 1937 film adaptation of the Brothers Grimm fairytale, she’s remained one of the company’s most popular characters. Since then, Snow White has appeared in a myriad of different forms, from porcelain models to plastic figurines that fetishise the princess idol.
Fast-forward to the gender fluid, capitalist dystopia of 2017 and Snow White appears in South Korea as you’ve never seen her before. At Seoul’s Kukje Gallery, American artist Paul McCarthy has turned commercial desire into a silicon conglomerate, appropriating various Snow White figurines and warping them into a giant, fleshy-pink sculpture in a show dubbed ‘Cut Up and Silicone, Female Idol, WS’.
White Snow Head, 2012, by Paul McCarthy. Photography: Genevieve Hanson. Courtesy of the artist, Hauser &..
Photo by Aaron Burson The buzz over artificial intelligence (AI) has grown loud enough to penetrate the C-suites of organizations around the world, and for good reason. Investment in AI is growing and is increasingly coming from organizations outside the tech space. And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance.
While it’s clear that CEOs need to consider AI’s business implications, the technology’s nascence in business settings makes it less clear how to profitably employ it. Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program, we have identified 10 key insights CEOs need to know to embark on a successful AI journey.
Don’t believe the hype: Not every business is using AI… y..
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