Tag / virtual
The 2018 IA Summit is a week away. It’s time to set your schedule and get ready for five days of learning how to face the challenges of designing and managing user interfaces and information environments.
This is your last chance to register and save with the discount code uxbooth.
Breaking Through the Screen: Design Research Methods for Virtual Reality Joelle Fleurantin is an artist and design researcher obsessed with the relationship between bodies and screens, bodies and networks, bodies and embedded systems. Her talk will introduce sensory modalities as key to designing for VR and VR-specific design research methods including:
VR 5Es Experience model for bodies interfacing with a device. Rapid prototyping methods that don’t require 3D modeling skills. From the session description: “The digital environment is no longer bound to an increasingly flat screen, but can become an immersive environment within one’s home or remap the landscape of a dull daily commute. VR enables us to cr..
Recently, there has been a proliferation of virtual reality (VR) web browsers and VR capabilities added to traditional browsers. In this article, we’ll look at the state of browsers in VR and the state of VR on the web via the WebVR APIs.
The web community has experimented with VR before, with VRML, but now WebVR takes a new approach to VR, one more suited to the modern web. We've accelerated 3D on the web since 2011 with the release of WebGL. Now the web can handle VR thanks to new web APIs that take advantage of VR hardware using WebGL.
The post A Guide To Virtual Reality For Web Developers appeared first on Smashing Magazine.
Photo by Aaron Burson The buzz over artificial intelligence (AI) has grown loud enough to penetrate the C-suites of organizations around the world, and for good reason. Investment in AI is growing and is increasingly coming from organizations outside the tech space. And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance.
While it’s clear that CEOs need to consider AI’s business implications, the technology’s nascence in business settings makes it less clear how to profitably employ it. Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program, we have identified 10 key insights CEOs need to know to embark on a successful AI journey.
Don’t believe the hype: Not every business is using AI… y..
In the near future, three of the most studied generations will converge on the workplace at the same time: Generation X, the age cohort born before the 1980s but after the Baby Boomers; Generation Y, or Millennials, typically thought of as those born between 1984 and 1996; and Generation Z, those born after 1997, who are next to enter the workforce.
In a survey of 18,000 professionals and students across these three generations from 19 countries, we found some important differences in their aspirations and values. We hope that results from this survey, conducted by the INSEAD Emerging Markets Institute, Universum, and the HEAD Foundation, will be useful to companies seeking to retain, develop, and attract employees from these talent pools. However, it’s important to note that our findings are a snapshot of where these employees are at this moment in time; employees’ needs and expectations often evolve over the course of their careers, and we hope future surveys will update these findi..
When news broke earlier this year about Amazon’s courtship of some of the world’s biggest consumer packaged goods (CPG) brands, it touched off a wave of speculation. Was the e-commerce giant engaged in a long game to alter the relationships between consumer goods makers and their brick-and-mortar retail partners?
However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world. On one side is the growing interest of brands in direct-to-consumer (D2C) models. On the other side are persistent worries about conflict — not just with traditional distribution channels but also with retailers carrying the brand. To bridge this gap, we’ve identified seven tactics that pioneering brands have used to arrive at an effective digital strategy:
Understand how digital serves different consumer segments. Brands can deepen engagement by bringing people together for shared experiences. Kimberly-Clark, for example, specifically designed its Huggies rewards club to attract..
In addition to the digital tools entering the workplace now, several technologies and trends on the horizon have the potential to further transform the way we work and interact with others.
Artificial intelligence. Artificial intelligence (AI) is already in use throughout the web and increasingly within the enterprise, handling everything from initial call screening for sales prospects to scheduling.
Chatbots are evolving into more complex virtual assistants, interacting with humans to replace phone calls, emails, and texts. Online virtual assistants, such as Amy or Andrew at x.ai, schedule meetings based on calendars and preferences, propose a range of times by email, negotiate with (human) administrative assistants as needed, and send invitations. This type of help has a high return on investment: x.ai estimates that it takes humans an average of 17 minutes to schedule one meeting, while virtual assistants cost less than $100 per month.
Eventually, this will evolve into virtual as..
Many people would agree that scheduling meetings is tedious. Perhaps you have experienced an email chain like this:
Jenn, a potential client: Hey! What day/time works for a quick call next week?
You: (toggling between calendar app and email) I’m wide open Monday.
Jenn: (several hours later) Sorry. Traveling that day. How about Wednesday at 10 AM?
You: (checking your calendar app again) That should work. Your office?
Jenn: My office is great. Maybe we should see if Emad can join?
This back-and-forth can carry on, and it can get even more challenging when people use different calendaring systems or meet across different time zones. Not only are these exchanges time-consuming, they also obliterate our ability to focus on more demanding tasks.
An informal survey confirmed our suspicion that others felt similarly. We asked about 100 information workers, in a wide range of industries and roles, to identify tiresome tasks they regularly do that are not part of their primary work duties. Th..
Steven Moore for HBR Ten years ago, Apple released the first iPhone. This set into motion a cycle of innovation and transformation that has touched nearly every business in the world in some way or another. The size and scope of the opportunities the mobile revolution has created for businesses is hard to overstate. Perhaps the greatest impact of all is the way mobile has created — and continues to create — new opportunities for businesses to connect with their customers.
Today, mobile is quickly becoming the remote control for our lives. For businesses, it’s the hub of interactions across digital channels and physical locations, and it paves the way for more and better customer experiences in both the real and virtual worlds. According to Mary Meeker’s latest Internet Trends Report, smartphones are now in the hands of 3.4 billion people across the globe and engagement is on the rise, with users spending three hours per day on mobile — a 4% increase over last year.
There’s great oppo..
by Dan Maccarone and Bob SullivanThe stolen glance at a watch or phone. The fiddling with the coat on the back of a chair. The lingering over a one-third full drink. The “one last look around.”
A well-trained bartender spots the signs right away. The “Should I Stay or Should I Go” look. This crucial moment plays out dozens, maybe hundreds of times each night at every bar in every city in the world. What happens next might be the difference between a great night for the till and a bar that closes early. Or closes, forever.
And right at this very moment, a well-trained bartender saves the day — or in this case, the night — with a well-timed free gift.
When done correctly, with class and elegance, no one even notices. In fact, the subtlety of the gesture is critical. Because it’s not for everyone. It’s just for someone who is special.
As if delivered from the sky, a fresh bottle, glass, or mug appears — often swapped out for the near-empty drink with sleight of hand befitting a street she..
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