Each time you are launching a mobile app redesign, you are risking to make some users unhappy. But there may be so many reasons for an app redesign that it actually can be your number one priority. And it’s, of course, vital to identify your particular reason or reasons for redesigning an app. You need to be 100% sure about what you are getting into.
Redesigning has got many advantages. So, undoubtedly, a well-done redesign can move your business in a new direction and help increase ROI.
First off, you need to ask yourself why your app needs a redesign. So, you might want to launch a mobile app redesign because:
- User experience trends have changed
- You are about to launch a new feature
- Your competitor is providing a better app experience
- Your current design is a mess and is not user-friendly
As soon as you are sure about launching an app redesign, you need to start acting. Let’s discuss your moves one by one in more detail.
Talk to your users
Everything you do, you do for your users. So, it’s key to communicate with them to gain insights. Unfortunately, communication remains underestimated most of the time. But that’s not how things should be arranged. As soon as you know exactly what you want to accomplish with your app redesign, start communicating the upcoming changes to people who love and use your product.
Once you have talked to them or simply informed them about the changes, you can engage your users and learn whether they like the changes or hate them. But make sure to not only listen but also act on user feedback.
Sit down and read user reviews
If your app already has got at least some 1000 users, then you have both quantitative and qualitative data in your hands. The quantitative data are the app usage statistics like the number of users or sessions and the install and uninstall rates, while the qualitative data are user reviews and deeper app usage data that mostly in-app analytics tools can provide.
So, make sure you gather both quantitative and qualitative data and turn it into an action plan for your mobile app redesign project. For example, you can use an in-app analytics tool like Inapptics to see what your users are doing in your app, where they are tapping, what screens they are visiting the most, what actions they are taking, and what problems they are actually facing. These insights will help you measure and improve the user experience.
Make sure you take care of your app reviews, too. See what people have to say about your app, what they complain about, or what they are happy with.
As you compile these insights, share them with your team, then think about ways to improve your app in such a way as to make your customer’s life easier.
Redesigning means changing both the UI and the UX
A mobile app redesign should not be a minor thing. If you are serious about it, then it will involve changes both to the UI and the UX. When you add a new functionality, you cannot think about the UI only, so you have to go back and do some user research and see what the UX trends are and then start prototyping, iterating, improving…
If you feel like your old design doesn’t work, do not be afraid of making critical changes. At the end of the day, you don’t have much to lose.
Talk to your users again
This time you should be asking people about the end product or the redesigned app. Show it to people, ask for opinions and feedback, let them be skeptical and critical and even negative about it. Listen carefully, then go home and start improving. But at the same time, it’s important to not get carried away by this too much. Not all user feedback should be implemented. Know your limits and decide when you should say “No.”
If after so many iterations, the redesign is finally here, make sure to contact the right people for PR and digital marketing. Content marketing works pretty well for mobile apps these days. Maybe you would like to give it a try. Simply try to establish a solid online presence for your app. You might also want to share the story behind the redesign project. People like this kind of stuff.
Who said that a mobile app redesign is an easy task to do? No one has ever said that. And that’s quite OK. Simply have a plan in place and believe in what you are doing. Don’t be afraid to go crazy from time to time. Sometimes, you have to risk it in order to succeed.
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Originally published at blog.inapptics.com on March 9, 2018.
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The Ultimate Guide to Launching a Mobile App Redesign was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.