We hear more and more that the younger generations are less interested in purchasing and owning things. They prefer to spend their money on experiences. Self-improving holidays, culture, live performances, eating out, eating in, yoga retreats, hiking Machu Picchu. While forensically documenting it all on social media of course. This naturally has been sending shock waves through the luxury industries. If this continues, soon nobody will be buying their products – no matter how good they are or how seductive their marketing campaigns. But I beg to differ. I really don’t see that the love of experiences is at odds with the appreciation of well-designed, well-made goods. They are far from mutually exclusive. The stuff that surrounds the experience is still significant, if not more so. The enjoyment of a good wine is enhanced by the experience of drinking it from fine glassware. The rustle of tissue paper when you…Original sources